DARREN CREW
Available

DARREN CREW

Copy Editor / Copywriter / Creative Lead / Audio ScriptwriterUnited Kingdom
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DARREN CREW
Available

DARREN CREW

Copy Editor / Copywriter / Creative Lead / Audio ScriptwriterUnited Kingdom
About me
Currently a Copy Editor at the RNLI, the charity that saves lives at sea. I love writing for audio especially, hence launching rumbleandthunder.com – a site dedicated to audio branding, writing & directing. Folio: https://scribblecrew.co.uk/work Audio site: https://www.rumbleandthunder.com
Projects
  • Drama for Dementia (promoting an innovative audio drama)
    Drama for Dementia (promoting an innovative audio drama)Marketing support for International Arts Partnership, creators of innovative radio dramas. In particular, raising awareness for an audio pilot created for those with dementia, and earning publicity from Arts4Dementia. I also provide radio commercial scripts to promote the Partnership's annual radio drama festival. More here: https://arts4dementia.org.uk/?post_type=event&p=8681 https://play.acast.com/s/drama-for-dementia https://twitter.com/RumbleThunder1
  • Automotive
    AutomotiveI've written for 8 car brands and counting (everything from TV & radio to writing copy for Mercedes-Benz' interactive brochure apps).
  • Sky
    SkyAs Head of Copy I oversaw the seamless extension of brand campaigns at Sky's in-house agency.
  • Creative audio advertising & branding
    Creative audio advertising & brandingPodcasts, smart speakers, streaming and Voice are turning Brand Managers' ears. And reminding everyone of the power of audio. But is the writing lagging behind the tech? Looking for collaborators with a shared love of audio to develop new projects. You could be a sound engineer, a producer, a fellow copywriter or maybe even a brand manager. rumbleandthunder.com
  • Rumble & Thunder | creative audio writing & branding
    Rumble & Thunder | creative audio writing & brandingThere's a lot of noise around audio's second wind, but I've long felt that audio-advertising-writing deserves more love than it gets. Post-Alexa, I still do. If you share the view that most audio advertising could – and should – be better, and would like to collaborate on a project, I'd love to hear from you at : crew@rumbleandthunder.com Website : rumbleandthunder.com Twitter : https://twitter.com/RumbleThunder1
  • Reimagine the Game
    Reimagine the GameCopywriting : In an audio first, Siemens captures the vocal support of 75,000 football fans and visualises it with an interactive site. Part of Siemens' smart cities initiatives, which showcase the brand's data expertise. https://reimaginethegame.economist.com/en/dashboard/
Work history
    R
    R
    Copy EditorRoyal National Lifeboat Institution
    Poole, United KingdomFull Time
    Writing and editing for the RNLI, the charity that saves lives at sea.
    s
    s
    Senior Copywriter / Creative LeadscribbleCrew Ltd
    United KingdomFreelance
    > Copy: Reimagine The Game, Siemens’ football-data-centric site > Editing: Siemens' Reimagine The World (smart cities) > Branding: NIO, an AI-centric e-vehicle manufacturer > Branding: New Balance Football > Launched RumbleAndThunder.com – dedicated to audio branding > Volunteer: International Arts Partnership, whose radio plays include 'Drama for Dementia' > Creative @ Ignite Hubs, a children's education non-profit
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Skills
  • Advertising
  • Marketing PR
  • Content Writer
  • Content Creation
  • Blogging Skills
  • Digital Advertising
  • Radio Advertising
  • Script Writing for Commercials
  • Digital Communications Strategy
  • Content Editing
  • Creative Concepting
  • Radio Copywriting
  • Radio TV Commercials
  • Editing Copy
  • Digital and Brand Development
  • Creative Direction
  • Copywriting
Awards
    C
    C
    CannesCannes
    Radio – SEAT's UEFA sponsorship campaign
    N
    N
    New York FestivalsNew York Festivals Awards
    Print – SEAT
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