Darren Lee

Darren Lee

Creative DirectorPinner, United Kingdom
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Connections
Pip Jamieson
Chantelle Begley
Cecelia Johnson
Darren Lee

Darren Lee

Creative DirectorPinner, United Kingdom
Projects credited in
  • Durex Foreplay Forever
    Durex Foreplay ForeverDurex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex. The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started. The work was written by Sam Turk, art directed by Paul Robbins and directed by Simon Cahn through Pul
  • Durex – Ladies Let’s Lube!
    Durex – Ladies Let’s Lube!Dragons Group commissioned us to produce lifestyle photography for one of Reckitt Benckiser’s most popular brands Durex. Teaming up with Havas Worldwide, we crafted the key visuals used for their female-customer driven campaign “Ladies Let’s Lube!” A mix of lifestyle and still life photography, it was a very challenging but exciting day on set!
  • Brand strategy projects
    Brand strategy projectsI've worked on brand and brand experience projects for charity, public sector and NGO clients. This has included: research, insight and strategy development, including understanding audiences, market positioning, development of mission, vision, values; creative development (developing brand architecture, overseeing creative teams, and co-creating brand guidelines) and activation strategies (across platform). Clients have included: Institute of Work (merging 2 charities into 1 new one), Theatr
Skills
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Environment
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word