About me
I am currently Head of Strategy and Planning for a full service integrated marketing agency with bases in Liverpool, and London. I’m a strategic all-rounder, adept at delivering strategic projects ranging from product diversification, penetration, corporate visioning and brand story development through to media planning, market research and change management.
I pride myself on having both an imaginative and inquisitive nature, married with a passion for analytical rigour, an appreciation the complexities of human behaviour and worldly common sense. I’m an open, direct, friendly, engaging, witty and fun individual who is always focussed on the work the impacts I create.
Work history
Head of Strategy & Planning
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Provide high-level strategic support, acting as the primary point of contact for all client communications.
Lead the entire strategy development process – from inception to implementation.
Design research briefs, delegate the data collection activities, collate information and analyse results.
Interpret insight into actionable recommendations, aligning them with clients’ aims and objectives.
Ensure all works are consistent and compliant with any and all regulatory requirements.
Provide guidance and advice to senior leaders during decision making processes.
Manage a wide variety of stakeholders and strategic partners – both for the agency and on behalf of clients.
Chair and facilitate all workshop sessions, as well as report directly to client SLTs and executive boards.
Oversee the effective delivery of marketing campaigns and track performance against agreed ROI.
Strategy & Planning Consultant
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Support the Head of Strategy in formulating strategic approaches to projects, as well as acting as a sounding board for recommendations.
Support internal workshop facilitation and gather all information, ideas and creative / campaign directions.
Deliver the research briefs ensuring all data (qualitative and quantitative) was collected accurately and objectively.
Help develop the findings into insights and help develop the ways in which these would be presented
Act as secondary point of contact in the department head’s absence for all strategic matters and enquiries.
Test marketing approaches and tactics in readiness for developing into client specific recommendations.
Manage time effectiveness of multiple projects, ensuring the hours billed are to budget.
Mentor new members of the team during their induction phase.
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Skills
- Teaching
- Copywriting
- Editing
- Digital Agency
- Market Research
- Project Management
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Excel
- Powerpoint
- Leadership
- Insights Strategy
- Data Visaulization
Education
Marketing
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Antecedents of Marketing
Marketing Ethics
International Marketing Strategy
Integrated Marketing Communications
Consumer Behaviour
Business Management
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Year One Topics:
Fundamentals of Management
Introduction to Accounting and Finance
Business Economic Decision Making
Contemporary Issues in Business and Society
Academic Skills for Business and Management
Marketing Marketing and Sales
Year Two Topics:
Business Intelligence
Small Business and Entrepreneurship
Organisational Behaviour
Quality and Operations Management
Research Methods for Business
Investment and Finance Analysis
Business Law
Year Three Topics:
Strategic Management
Researching and Developing a Business Plan for a New Venture
Innovation and Creativity for Business
Project Management
Global Business Environment
Social Enterprise
Environmental Management
Final Year Dissertation
Awards
Jaguar Land Rover Corporate Social Responsibility Award
Awarded at the Liverpool Echo Regional Business Awards, this award recognised the work done by Agent's sister social enterprise, Agent Academy CIC.
I'm the Chair of Agent Academy and was responsible for the developing the initial feasibility study, business plan and marketing strategy; right through to supporting the set up of the business. To date, we've worked with over 50 young people to develop their commercial skills experiences and networks: 44 of them are now in full time employment in a marketing-led role.
Sustainable Business Leader of the Year
Awarded to company MD, Paul Corcoran, the award was in recognition for the initiatives and workplace wellbeing develops I and the Strategy team had spear headed.
Part of the award submission focussed on the commercial management mechanisms I and the team had implemented, trialled and rolled out across the organisation; allowing for greater agency-wide measurement of project and client impacts on the sustained growth of the company.