About me

Experienced & effective Strategic Manager, bringing forth valuable experience in Product & Account Management, Brand & Customer strategy, Sales & New Business Development. A demonstrated track record driving growth, developing client & customer relationships for brands in domestic & EU markets.

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Work history

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Strategy Consulting & New Business DevelopmentCharliehouse Ltd
Jun 2018Tonbridge, United KingdomFreelance
• Created the development and delivery of a new product and digital marketing strategy for a FTSE 100 company’s business demographics and customer behaviour analysis services. Target objective of 15% new business growth in the first 18 months. • Delivered an interim assignment with a digital marketing company designing opportunities to build service focused business as a complementary component to their product portfolios. Liaising with interdisciplinary teams, key contributions included: Creation and execution of client facing presentations, conducted in-depth market research for financial analysis of new business development. • Generated strategy to increase one of my client’s high potential emerging solutions' revenues by at least 125% over the next 2 years by identifying new market opportunities, optimizing sales force execution and targeting specific customer demographics.
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Senior Strategy ManagerFintrax
Jul 2017 - Feb 2018Redhill, United KingdomFull Time
• Orchestrated full analysis of “Pay Less with YES” & “Best Rate” programs, implementing enhanced new propositions with objective to improve Hit-rate conversions by 5%. • Built an innovative “Merchant Incentive” program that launched in France and Latin America to educate Merchant’s in a clear, effective way to drive new business opportunities that successfully increased Hit-rate uplift by 4% in the first 3 months. • Headed a project with the Head of Marketing to create the Market Intelligence program for the DCC business, which provided detailed analysis of competitors (old & new, including disruptive), current and future market and industry trends.

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Skills

• Project Management
• Business Development
• Strategy Consulting
• Microsoft Office
• CRM Experience
• Content Writing
• Communication
• Client Management
• Negotiation
• Commercial Strategy

Education

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Business StudiesUniversity of Northampton
Jul 1990 - Apr 1993Northampton, United Kingdom
Business Studies Degree