I founded Bashert Communications in 2015 as a boutique marketing consultancy for fashion brands and retailers in the British market. Inspired by the belief that physical brand interactions shouldn't be sidelined for digital-only brand experiences, the medium of 'retailtainment' has enabled Bashert’s services to be commissioned in a growing roster of sectors, from jewellery and cosmeceuticals to placemaking and public affairs.
Although every workplan is bespoke for each client, popular services include marketing strategy, brand development, art direction, stakeholder management, event production and copywriting.
Prior to setting up the business, I had a 15 year career spanning sales, retail operations, marketing communications and public relations across luxury, high street, start-up and heritage brands. This peaked in 2015 as I was named one of Drapers 30 Under 30 and Jewish News 40 Under 40 Ones to Watch - hence the impetus to go solo!
Work history
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DirectorBashert Communications
London, United KingdomFreelance
Marketing communications consultancy for the fashion, lifestyle and retail sectors. Commissions include new product launches, content creation, events, crisis communications and other bespoke projects – either directly with clients or instructed by other agencies including PREW PR, The Retail Practice and Bloody Gray. Brands include Paul Costelloe Man, Alvvé, The Ethical Diamond Company amongst others.
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Interim Marketing DirectorDalkeith Brokerage
- London, United KingdomPart Time
I was tasked with launching the company's independently bottled DS Tayman range of whisky. Primary responsibilities included developing brand guidelines, managing the creative team, producing brand assets and media bookings.
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Skills
- Marketing
- PR
- Events
- Brand Developent
- Visual Merchandising
- Partnerships
- Operations
- Consultancy
- Crisis Communications
- Charity Marketing
- Marketing Strategy
- Public Relations
- Media Relations
- Strategy
- Public Affairs
- Placemaking
- Account Directing
Education
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BA (hons) Fashion ManagementLCF
- London, United Kingdom