Flexible, reliable and curious.
Highly experienced and proficient leader with over 13 years in delivering exceptional results across a variety of Manufacturing and Technology businesses. Extensive knowledge of B2B and B2C propositions, development and delivery. Capable of delivering outstanding marketing plans, tactical campaigns and schedules. Fully rounded team management and development capabilities.
Specialities: marketing, strategy, digital, consulting, innovation, events, business development, M&A, corporate restructuring, operations, technology, leadership, creative, advertising, communications, PR, CRM, market research international / global, local
Work history
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Freelance Marketing ConsultantSelf Employed
London, United KingdomFreelance
Consulting on a couple of projects for Tech startups
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Senior Marketing ManagerSylvania
- London, United KingdomFull Time
Responsibilities
o Conceive a marketing strategy to support Sylvania’s corporate restructuring, delivering a 2-year timeline along with communication deliverables
o Sylvania ‘Light Your World’, create a refreshed, customer-centric brand proposition for Sylvania. Provide a comprehensive set of brand guidelines and train internal and external audience
o Align Sylvania’s restructuring and new brand proposition with an adapted proposition for the Fast Moving Goods BU – covering both B2B and B2C
o Support the newly formed SylSmart BU in creating a Smart / IoT proposition along with a suite of Marketing and Sales tools. Work with local markets and their partners to introduce SylSmart
o Ensure that Sylvania is GDPR compliant
o Overseeing all Marketing change programs such as Digitalisation, Procurement or Intelligent content creation.
Achievements
o In charge of the conception, organisation and delivery of Light + Building 2018 (L+B18) – the world’s largest biennial lighting and building fair in Frankfurt (Germany). The project involved cross-functional teams, external partners and a budget of €900K with a turnaround of 4 months. Our most successful fair to date with a sales pipeline of €2.5M in the two months following the fair
o Created a defined user experience (UX) for L+B18 by ensuring existing customers and prospects can be identified via RFID cards and turned into tangible sales lead. UX also helped gathering visitor data to target them with relevant content and adapt our product development
o Being an integral part of developing the architecture of Sylvania’s websites along with the needed content.
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Skills
- Marketing
- Digital
- Strategy
Education
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MBACass Business School
- London, United Kingdom
o Modules & electives: Silicon Valley international elective, Innovation & Entrepreneurship, Applied Corporate Finance, Corporate Strategy, M&A
o Dissertation with Distinction: ‘The impact of digitalisation on FTSE 10
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MAIDRAC
- Lyon, France
o Major in International Business with a thesis on ‘Cluster organisation of the Lighting sector in the Rhône-Alpes region (France)’
o 2003 – 2004: 3rd year in College for International Studies, Madrid (Spain).