I am senior creative with over 15 years of experience, working for global brands and design agencies across the UK. As a creative lead, I’ve played a pivotal part in delivering a wide range of projects. From reshaping global brands, telling compelling stories through film, campaigns, and writing, to developing rigorous design systems to guide and inspire.
Projects
- The GlenrothesDeveloping the launch campaign for an unconventional 42 year-old single malt whisky, inspired by the colours and topography of the distillery. The Glenrothes' limited release, The 42, is an unconventional single malt. Inspired by its unusual age statement, the launch campaign’s concept for The 42 explored the notion of the ‘perfect moment’. Having the patience and mastery to nurture a colourful masterpiece – and knowing when to bottle it. Much like the age statement, the creative concept nee
- Aston Martin BowmoreUniting two British icons of luxury into a unique brand partnership, to launch a series of unique collaborations. In 2020, these two iconic British brands came together to form a creative partnership. Launching a series of unique, collectable products and timeless experiences for whisky and car lovers alike. To launch the partnership, it was vital to establish some common ground, celebrating the best of both brands. Decades of craftsmanship to create the world’s finest whisky. Thousands of hour
- Interface – The Past Forward CollectionPartnering with a global leader in design-led, sustainably-made flooring to celebrate their design heritage with the launch of a global product collection – on their 50th anniversary. To launch their global collection 'PastForward', I challenged Interface to embrace the concept of ‘design nostalgia’. Re-appropriating design cues from the past for an entirely modern product, creating a campaign that mirrored the energy of their flooring design.
Work history
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Independant Creative and Art DirectorAnecdote
United KingdomFreelance
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Associate Creative DirectorGood. Brand Consultants
Glasgow, United KingdomFull Time
Roles:
Associate Creative Director/Design Director/Senior Designer
Clients serviced include:
AIA, Anatomical Concepts, Angostura, Aston Martin Bowmore Partnership, Beatson, Bowmore, Bridge of Weir leather, Camira, Devro, DBA, Drayton, Electrolux, Glengoyne, Honeywell, Interface, Isle of Paradise, Miomojo, Muirhead, Murgitroyd, Resideo, Surge, Scottish Power, Stratasys, Tamdhu, The Glenrothes, and Universal Robots
Creative delivered includes:
Brand development, global brand guidelines, art-direction of film, animation and photography, exhibition and interiors, packaging, annual reports, literature
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Education
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BA (hon)Parsons The New School for Design
- New York, United States
Spacial design
[Studying under Lance Wyman]
Editorial design
[Studying under Cecilia Dean - Visionaire Magazine]
Printmaking
[Studying under Marie Dormuth]
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BA (hon) Visual CommunicationGlasgow School of Art
- Glasgow, United Kingdom
Graphic Design
Awards
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DBA Design Effectiveness Awards – SilverDBA - Design Business Association
The Govan Community ProjectD
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Best Annual Report 2010Design Week Awards
WWF annual report+ Show more