David Cavallaro

Creative Director - Head of Design

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFashion Designer - Production Manager - Design Director

About me

A results driven, self-motivated and resourceful creative individual with an ability to successfully translate desired moods, concepts and develop ideas into final product. 10+ years experience of working in, managing a team and leading a creative environment such as designers, suppliers, specialists and developers, to ensure precise planning and respecting deadlines. Possessing an ability to see the big picture improving efficiency, reducing operation costs and developing new and inspiring approaches to projects. SKILLS : • Creative Direction (Production & Design) • Trend Forecasting • Marketing & Communication (Strategy, Analysis & Visual) • Social Media (Visual Strategy & Content) • Digital Design and Online marketing (Strategy) • Design (Graphic & Production) • Sketches & Illustrations

Locked Pro Plan feature

Skills

  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Drawing
  • Accessories
  • Buying
  • Design
  • Product Development
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Adobe Bridge
  • Adobe Dreamweaver

Companies I’ve worked with

View all
  • T

    Top Studio

    FollowFollow
    • A

      Antony Morato

      FollowFollow
      • L

        La Cerkia

        FollowFollow
        • D

          DM Group

          FollowFollow

          Work history

          Currently

          Creative Designer

          The House of Bruar

          May 2016
          • Pitagowan, Blair Atholl PH18 5TW, UK
          • Full Time
          • • Creating, designing and organising new and existing brand guidelines • Designing new printed, digital and social media content for both domestic and international markets and the whole retail environment • Developing e-mail newsletters to reach more than 100 K customers using different platforms (mobile, tablet or PCs) increasing online sales of 300% • Composing graphic layouts whilst liaising with printers to create six different mail order catalogue during the year producing more than 2 M copies

          Currently

          Freelance Creative

          David Cavallaro Design

          Jan 2010
          • Salerno, Italy
          • Freelance
          • Brand consultant for various clients improving and increasing efficiency in desired departments. Experience in: • Creative Direction • Trend Forecasting • Design & Production • Marketing & Communication (Strategy, Analysis & Visual) • Social Media (Visual Strategy & Content) • Digital Design and Online marketing (Strategy) • Design (Graphic & Production) Fields: Fashion, food, beauty, luxury, home & living, entertainment, graphic design, publishing, music, art, multimedia and design.

          2016

          Head of Creative

          DM Group

          Apr 2014 - Mar 2016
          • Pompeii, Italy
          • Full Time
          • • Supervising the online image trough photo shoots, online platforms, e-commerce and social media groups. • Overseeing designers, production and agencies while managing relevant content to reach ideal customers • Providing user and data-led insight to shape the roadmap including ideation of new Products • Creating features that will increase usage and conversion through channels • Managing the development, implementation and full lifecycle of products across the business • Understanding customer needs, gather product requirements and write detailed user stories • Manage and groom the product backlog • Working closely with various stakeholders across the business - UX, tech, development etc.

          2014

          Creative Director

          La Cerkia

          Sep 2012 - Feb 2014
          • 84018 Scafati, Province of Salerno, Italy
          • Full Time
          • • Creating Brand image guidelines, identifying target market and setting business goals • Built ranges by identifying new trends, fabrics, colours and technical procedures • Improving quality results by studying, evaluating and re-designing processes • Developing new strategies by planning, analysing, scheduling and singing off artwork requirements for advertising, digital marketing and social media platforms

          2012

          Designer & Product Manager

          Antony Morato

          Mar 2009 - Aug 2012
          • Edificio Servizi Lotto D1, 80035 Nola NA, Italy
          • Full Time
          • • Defining the Brand Identity creating original concepts and designs • Responsible for initial set up and future development of whole Accessories department • Coordinating the whole development process from initial design through to product finalisation • New market trends analysis, trade fairs attendance and new materials study • Constant interfacing with Italian and Offshore-based suppliers and production (China, Pakistan, Bangladesh, Cambodia and Turkey) aimed at Accessories development • Samples development (Materials and Leather study, prototypes, sample collection fitting, production-aimed technical sheets implementation, costs and margin analysis)

          2009

          Fashion Designer

          Antony Morato

          Jan 2008 - Mar 2009
          • Edificio Servizi Lotto D1, 80035 Nola NA, Italy
          • Full Time
          • • Responsible for creating the whole clothing range organising designers for production and negotiation with suppliers • Created collections by generating concepts, mood boards, organising colours and fabrics including hand sketch and CAD • Attended major trade shows, updating trends & building ranges with buyers to develop mass production items

          2007

          Fashion Designer

          Top Studio

          Jan 2003 - Dec 2007
          • Salerno, Italy
          • Full Time
          • • Creating/visualising an idea and producing a design by hand or using computer-aided design (CAD); keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes • Planning and developing ranges • Working with others in the design team, such as buyers and forecasters, to develop products to meet a brief • Liaising closely with sales, buying and production teams on an ongoing basis to ensure the item suits the customer, market and price points • Sourcing, selecting and buying fabrics, trims, fastenings and embellishments • Adapting existing designs for mass production and overseeing production

          Education

          2016

          CPD Mobile Business, Design and Technology

          Shaw Academy

          Apr 2016 - May 2016
          • London, United Kingdom
          • CPD Diploma in Social Media Marketing

          2016

          CPD Mobile Business, Design and Technology

          Shaw Academy

          Feb 2016 - Apr 2016
          • London, United Kingdom
          • CPD Diploma in Digital Marketing

          2014

          (hons) Fashion and Textile Retailing

          Accademia della Moda Napoli

          Jun 2012 - Aug 2014
          • Italy
          • BA (Hons) - Fashion Design & Product Coordination

          2007

          CPD Mobile Business, Design and Technology

          Accademia della Moda Napoli

          Jun 2005 - Aug 2007
          • Italy
          • Private Lecturing in Fashion and Graphic Design

          2005

          Sep 1999 - Aug 2005
          • 84018 Scafati, Province of Salerno, Italy
          • HND in Mechanical Engineering & Product Design