About me
I am currently heading up the creative department for Europe's largest retailer of heritage goods, specialising in denim from America, and Japan.
I oversee a team of photographers, videographers, and marketing specialists, and am responsible for producing content and media which compliments our products, and tells the story of the brand.
Among my responsibilities, I am solely responsible for writing all copy, including editorial pieces and interviews, product descriptions, comms and marketing copy, and brand inspiration text. I style all imagery, and manage social media accounts with a reach of 50k+, and write and direct all video content.
Over the last two years our team has grown very quickly, and I am proud to head up a team of creatives, as we expand the company into new frontiers of the digital age, exploring new new digital marketing practices to grow our audience, and improve customer experience.
Aside from creative direction, I am also Head of Design for the company's in-house brand, Soldier Blue. Our goal is to use traditional methods and machinery to craft new designs using only 100% recycled materials.
Work history
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Creative DirectorSon of a Stag
London, United KingdomFull Time
Skills
- Creative Direction
- Editorial Content
- Editorial Copy
- Copywriting
- Brand Copywriting
- Brand Direction
- Digital Marketing
- Styling
- Art Direction
- Concept Development