David Debono
Available

David Debono

Head of Content MarketingMalta
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David Debono
Available

David Debono

Head of Content MarketingMalta
About me
I like to think of myself as the kind of person that bridges strategy & creative. I approach a problem by thinking "what is a new solution that people haven't thought of?" and then asking myself "what is the smart way to get this done?" My background is varied - having started out in the hospitality industry and working through various operational roles. I then wanted to move to a more marketing-oriented field, starting out in client management and eventually moving into social media management and content marketing. My skill set is as varied as my education and my work experience - from the creative; with knowledge about the Adobe Creative Suite (specifically with focus on Photoshop, Illustrator and InDesign); to the strategic - with a deep understanding of social media marketing tactics and strategies. I excel at content marketing and developing high-level communications strategies which can be implemented across platforms - but ultimately I am driven to create effective pieces of communication that will deliver value to my target audience.
Work history
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    Head of Content MarketingANCHOVY. studios PLC
     - MaltaFull Time
    - Coordination of a team of content creators, to drive organic growth and engagement for digital marketing content. - Communication with clients to understand marketing goals per quarter. - Development of strategic marketing communications plans. - Management of social media channels including Facebook, Instagram, Twitter; including content creation, community management etc. - Development & implementation of social media marketing campaigns, including identification of target audience, budget allocation and media buying. - Building relationships with press for PR initiatives. - Building relationships with social media influencers. - Overall responsibility for internal PR of the agency. - Content writing, including press releases, blogs and text for artworks. - Coordination of content collection. - Collaboration with SEO department to maximise clients' organic growth. - Quality assurance of all content created by the agency. - Development and implementation of clients' tone of voice, to be executed across channels. - Preparation of monthly & quarterly reports, detailing performance of campaigns against predetermined KPIs & analysis of metrics to optimise future campaigns.
    A
    A
    Digital Account ExecutiveANCHOVY. studios PLC
     - MaltaFull Time
    - Client management - Construction of briefs for studio - Quality assurance of content - Organising and coordinating touch points with clients - Organising kickoff meetings to understand clients' marketing goals - Acting as the liaison between the client and the agency - Project management of various marketing projects - Coordination of a marketing campaign for Malta in the Eurovision Song Contest 2016; including flying on location for real-time social media management & content collection.
Skills
  • Advertising Content
  • Ad Copywriting
  • Social Meda Strategy
  • CRM
  • Content Marketing
  • Advertising
  • Brand Tone
  • Social Media Management
  • Editing Proofreading
  • Copy Editng
Education
    B
    B
    Master of Arts in Visual CommunicationBirmingham City University
     - Birmingham, United Kingdom
    U
    U
    Bachelor CommunicationUniversity of Malta
     - Malta