About me
I like to think of myself as the kind of person that bridges strategy & creative. I approach a problem by thinking "what is a new solution that people haven't thought of?" and then asking myself "what is the smart way to get this done?"
My background is varied - having started out in the hospitality industry and working through various operational roles.
I then wanted to move to a more marketing-oriented field, starting out in client management and eventually moving into social media management and content marketing.
My skill set is as varied as my education and my work experience - from the creative; with knowledge about the Adobe Creative Suite (specifically with focus on Photoshop, Illustrator and InDesign); to the strategic - with a deep understanding of social media marketing tactics and strategies.
I excel at content marketing and developing high-level communications strategies which can be implemented across platforms - but ultimately I am driven to create effective pieces of communication that will deliver value to my target audience.
Work history
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Head of Content MarketingANCHOVY. studios PLC
- MaltaFull Time
- Coordination of a team of content creators, to drive organic growth and engagement for digital marketing content.
- Communication with clients to understand marketing goals per quarter.
- Development of strategic marketing communications plans.
- Management of social media channels including Facebook, Instagram, Twitter; including content creation, community management etc.
- Development & implementation of social media marketing campaigns, including identification of target audience, budget allocation and media buying.
- Building relationships with press for PR initiatives.
- Building relationships with social media influencers.
- Overall responsibility for internal PR of the agency.
- Content writing, including press releases, blogs and text for artworks.
- Coordination of content collection.
- Collaboration with SEO department to maximise clients' organic growth.
- Quality assurance of all content created by the agency.
- Development and implementation of clients' tone of voice, to be executed across channels.
- Preparation of monthly & quarterly reports, detailing performance of campaigns against predetermined KPIs & analysis of metrics to optimise future campaigns.
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Digital Account ExecutiveANCHOVY. studios PLC
- MaltaFull Time
- Client management
- Construction of briefs for studio
- Quality assurance of content
- Organising and coordinating touch points with clients
- Organising kickoff meetings to understand clients' marketing goals
- Acting as the liaison between the client and the agency
- Project management of various marketing projects
- Coordination of a marketing campaign for Malta in the Eurovision Song Contest 2016; including flying on location for real-time social media management & content collection.
Skills
- Advertising Content
- Ad Copywriting
- Social Meda Strategy
- CRM
- Content Marketing
- Advertising
- Brand Tone
- Social Media Management
- Editing Proofreading
- Copy Editng