About me
I’ve been designing thoughtful things for the internet and screens since 2005. Sometimes I like to work as an art director creating concepts for campaigns. I have worked for Saatchi & Saatchi(IT) since 2007. At heart I am a curious thinker-always observing, learning, breaking, scheming, designing, making. I have a strong affection for minimalism, typography, grids, street art, restraint and good user experience.
On a personal note, I was born in a little town in the countryside near Rome. Away from the screen I spend my time exploring life with my friends. I love nature, travel, free-diving, mountainbikes, swimming, boarding, movies, music.
Projects
- AltphabetA campaign in defense of pluralism and freedom of the media, which involves major European newspapers. The safeguarding of freedom of expression, independence of the media, and the fight against online censorship: these are the themes of the new international campaign ALTphabet, promoted by the European Initiative for Media Pluralism in conjunction with Saatchi & Saatchi. This initiative was launched with the aim of collecting 1 million signatures across Europe to support freedom of the press, through the ECI – European Citizens’ Initiative. This is not a simple petition but a real tool of direct democracy in favor of European citizens. In fact, if we collect 1 million signatures in at least 7 countries, the European Commission will have the opportunity to promote a Directive in favor of the independence of the media and thwart the control of which the media is suffering. ALTphabet is the name of an encrypted code, created by Saatchi & Saatchi Italy, to encode and protect online messages: a tool for demonstrating support for the independence of the media and to raise public awareness. On the website – http://www.altphabet.org – a multilingual translator allows users to encode their message in 7 different languages in ALTphabet, and then share it on their Facebook and Twitter profiles, in order to raise public opinion awareness with a clear visual message. The platform was also developed by Saatchi & Saatchi Italy. “For those involved in the communication market, these last few years have been a unique and unrepeatable period. Each and every day we have the opportunity to discover new possibilities, which may in some cases substantially change our lives. While pressing and holding the ALT key on your computer keyboard, it is possible to write an alternative alphabet, which we decided to call ALTphabet, and that can be decrypted with a simple software. Newspapers that have joined this initiative and have already published articles in ALTphabet include; the online edition of La Repubblica in Italy, Open Democracy in England, LHumanité in France, the Journalist in Germany, Le Soir in Belgium, Der Standard in Austria, the Capital of Bulgaria, and Cyprus Community Media in Cyprus. Readers found on their online newspaper an article written in ALTphabet, and an invitation to decode it with a redirect on www.altphabet.org
- Armani Frames of LifeFrames of Life, the new eyewear collection by Giorgio Armani, shows how our glasses are an element that accompanies us every day, making us fully live our every emotion, even the most intimate. Through this online project, you will discover why the new collection is so unique, making even browsing the site an exclusive moment, built on the personality of the user by editing your own version of the commercial.
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Work history
Senior Digital Designer
Art Director & Digital Designer
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Skills
- Advertising
- Print Design
- Art Direction
- Design
- Indesign
- Photoshop
- Sketch 3
- Pixate