Work history
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Digital Marketing ManagerAmrest
Madrid, SpainFull Time
- Management of the digital content strategy (web and social media) for La Tagliatella restaurants (Spain, France and Germany), Trastevere and Blue Frog (Spain).
- Management of the online marketing campaigns: Social Ads (Facebook, Twitter, Instagram), SEO, SEM, acquisition, emailing, gamification, etc…
- Coordination of local and international digital projects with other departments: product, offline MKT, etc…
- Coordination of the CRM strategy (SalesForce) and Customer Journey
- Coordination of the digital marketing team, both internal and external (providers and freelancers).
- Overview of web traffic and creation of weekly and monthly reports
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Content Manager AmericasRed Bull Media House
- Salzburg, AustriaFull Time
- Coordination of audiovisual projects between the RBMH HQ in Austria and the different BUs in America: KPIs set up, budget, scripts, formats, production companies.
- Creation of new digital & audiovisual projects and strategies in order to implement them in those regions
- Projects and budgets’ evaluation, proposal of improvements and creation of content usage plans (international level).
- Point of contact for the different teams in the HQ (sales, programming, Central Creation, etc…) and the regional ones in order to attend all needs.
- Coordination and evaluation of local teams in different countries
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Skills
- Social Media Management
- Paid Social
- Content Writing
- Digital Content
- Digital Marketing
- Social Media Advertising
- Digital Strategies
- Analytics Skills
- Web Design
- Project Management
Education
Bachelor Degree in JournalisimUniversidad Complutense de Madrid
- Madrid, Spain