Work history
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Ad TechEbiquity
London, United KingdomInternship
Ad Tech Intern
Ebiquity is a world-leading, independent consultancy, specialising in marketing and media analytics. Selectively recruited into Ebiquity Tech’s internship programme, to support Ebiquity Tech’s establishment as a new business department.
Responsibilities include:
• Conducting market research and analysis to identity business development opportunities.
• Analysis of client programmatic spends across multiple territories.
• Participated in client meetings.
• Actively pursued training in programmatic advertising, ad tech, mar tech and other channels including OOH, TV and Press.
• Trained in use of Salesforce and internal advertising placement analysis platforms.
Skills
- Marketing Branding
Education
MAGoldsmiths, University of London
- London, United Kingdom
MA Branding, Communication and Culture.
The Course focused on business practice and development of brands. My dissertation explored how McDonalds has transformed from being a limited line, low-cost business to a more personalised, localised company and how this has influenced their advertising strategy as a global brand and wider ramifications on society.
BAUniversity of east London
- London, United Kingdom
MA in Advertising
The course was built up of theory and particle elements, look at how advertisers target consumers. Practical elements included writing press realises for Public Relations and setting up focus groups as part of Pitching to business.
Dissertation written on Disney, exploring how Disney has become an integral part of contemporary society; the emotional attachment the buying public have towards this imaginary figure; and the ethics of the brand’s exploitation of consumer nostalgia to increase product purchases.