David C. Hughes is a digital designer, illustrator & animator based in London. David has 15 years experience in the creative industry and approaches every brief with a focus on concept, creativity and craft. Services include: creative concept development, UX and UI design, branding, digital product design, illustration and animation.
- Bank of England Unique CreaturesThe Bank of England offers its employees some brilliant options for their pension, but faces the challenge that many people don't understand their options, or find the whole topic too complicated to engage. The brief for this project was to communicate four key messages around the pension offering in an accessible and memorable way. The solution is four animations with the Unique Creatures who each dream of their perfect retirement in the wild.
- The Explainers brandingThe Explainers is a digital communications studio specialising in understanding. The brief for this project was to re-develop the Explainers brand, celebrating the joy of communication and value of understanding. The solution revolves around a series of typographic pieces and infographics which bring the Explainers' process to life across all digital channels and traditional brand material.
- Spender or SaverA key challenge for KPMG is to help their clients communicate with their employees around financial literacy. The brief for this project was to develop an online profiler which helps people better understand their attitudes to spending and saving and offers both education and access to tailored benefits. The solution is an engaging and fun, browser based digital tool featuring a series of retro inspired characters and playful UI.
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- Digital Design
- Web Design
- UX Design
- Editorial Illustration
- UI Design
- Digital Illustration
- Motion Graphics