About me

Hi I'm Dave Leonard, a freelance Illustrator and designer based in London available for freelance projects and contract work. Having spent almost a decade working full-time in advertising, information design and fast moving content studios for national and global brands, receiving awards from the Drum and CMA's before going freelance. BadLeprechaun.com was established as an outlet for my own brand of image making and design. I have worked on a wide array of projects in many different mediums. Whether it be static or moving, in print or on-screen I am as comfortable applying design thinking to mostly any situation. I believe in championing quality, craft and creativity, with a strong foundation in sketching and research following through an adaptable process to the final high quality output.

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Projects

• 3

  A life well wasted…A personal piece around my love of all things gaming but especially form the time of my youth where time seemed endless and these things could be truly indulged. Digital illustraion - created in Procreate on Ipad pro 18x24 inches
• On the move - motion poster
• Quality…

Projects credited in

• 2

  Age of ConversationConnecting people with businesses via Facebook Messenger
• 7

  Facebook - Everyones Here For ChristmasMusic and sound design for a short series of animated Facebook and Instagram ads by the wonderful Animade.

Work history

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Illustrator and designerBad Leprechaun Ltd
Aug 2017London, United KingdomFreelance
I began freelancing full time under the name Bad Leprechaun in August 2017, offering custom illustration, infographic design, graphic design and custom typography, as well as working towards adding motion design to my skillset. I believe in championing quality, craft and creativity, with a strong foundation in sketching and research following through an adaptable process to the final high quality output. In my short time freelancing I am proud to have worked with such agencies and brands such as BBH Zag, Audi, IYA studios, EDGE, Costa, Facebook, and Architas, and look forward to working with more awesome people in the future.
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Senior Visual Designerinfogr8
Jul 2015 - Aug 2017London, United KingdomFull Time
Senior Visual designer at award winning Content agency infogr8 , this specialised role allowed me to follow my passion in infographic design, brand illustration, social media and digital content, graphic design, information design, UI design and creative ideation. It taught and required me to be extremely adaptive and entrepreneurial, keeping up with best practice and trends within many key areas of the content sector.

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Skills

• Digital Illustration
• Vector Illustration
• Custom Typography
• Infographic Creation
• Information Design
• Logo Design
• Animated Gif
• Motion Design
• Graphic Design
• Social Content

Education

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BA(Hons) Illustration And DesignUniversity of Sunderland
Sep 2005Sunderland, United Kingdom