About me
Experienced digital content and marketing director with extensive experience in commissioning, producing and delivering multiplatform projects in a high pressured market and media environment.
A highly-creative thinker and senior editorial team leader with strong interpersonal communication skills and a dynamic, collaborative approach, with the ability to work confidently across a variety of disciplines.
An innovative and seasoned events producer, experienced in programming and management of live music, talks, debates and educational courses for small and large-scale events and festivals.
Specialties: New media commissioning, creative proposition development, content strategy, digital marketing and social media strategy, analytics and reporting, digital project management, cross-media social action campaigns, editorial team management, presentation, event management and workshop facilitation
Work history
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Digital DirectorReiber PR
London, United KingdomFull Time
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Digital Content ManagerThe Institute of Art and Ideas
London, United KingdomFull Time
- Promoted from Senior Marketing and Outreach Executive
- Leading on the website of IAI.tv and HowTheLightGetsIn; providing editorial direction and support (using Silverstripe CMS). Analysing web traffic and optimising user experience and social media strategy, leading to 70% increase in average session duration.
- Managing social media channels and digital marketing efforts, including PPC, Adwords and PR; responsible for soliciting and managing editorial and media partnerships
- Commissioning editor for IAI News, directly responsible for a 200% increase in unique sessions to achieve online circulation of 2 million readers.
- Devising marketing and outreach strategies for HowTheLightGetsIn – the world’s largest philosophy and music festival – and the upcoming events calendar for 2017-2018 and overseeing their execution.
- Led on CRM and festival management of HowTheLightGetsIn in Hay-on-Wye and London, overseeing 500 events over 5 days; produced talks, debates and workshops with internationally-renowned speakers
- Managing external development and design agencies, as well as content production schedule for 200 debates and talks filmed at the festival.
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Skills
- Marketing
- Marketing Strategy
- Copywriting
- Digital Marketing
- Event Management
- Commissioning Content
- Editing
- Podcasting
- Brand Marketing
- Project Management