About me

I am a brand strategist, creative consultant and writer, working across all categories. My past clients include esteemed print publications, progressive developers, non-profits, award-winning design firms, and even a Buddhist monastery – helping them all say the things they need to say, and say them with impact, clarity and purpose.

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Projects

• 23

  Vogue Italia – interview with Ferragamo designers Guillaume Meilland and Paul AndrewFor Vogue Italia's September issue, I spoke with Guillaume Meilland and Paul Andrew, the two young designers that have given Ferragamo a new edge.
• 1

  L'Uomo Vogue: relaunchedI contributed to the relauched L'Uomo Vogue, edited by Emanuele Farnetti and with creative direction by Thomas Persson. I interviewed Carlo Capasa, Olivier Saillard, Paolo Roversi and Hirofumi Kurino about they men (and women) who inspire their personal style.
• Buddhist Monastery bookOpened in 2015, just outside of Hong Kong, the Tsz Shan Monastery was built by the Li Ka Shing Foundation, with a mission to offer key lessons from Buddhist teachings to those struggling with the pressures and anxieties of urban life. I oversaw the editorial direction of a book to communicate Tsz Shan’s philosophy, and honour its inauguration.
• 2

  AUFIFor Ask Us For Ideas, an agency that does things a bit different, I worked closely with the company's founders and the design team at Bureau for Visual Affairs to develop a new tone of voice and produce concise copy for their new, visually-led website.
• Strategy - Dubai flagship developmentI developed the brand and placemaking strategy for the flagship neighbourhood development of a major UAE-based holdings company. The project also includes a brand audit of their property division, and development of a new messaging strategy.
• 2

  Christopher Isherwood profile for Queer BibleI wrote about Christopher Isherwood for Queer Bible and it was really brilliantly illustrated by Sam Russell Walker.

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Projects credited in

• 89

  Clipper magazine—Innovative communities in Poplar and Canning Town

Work history

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Managing DirectorDavid Michon Ltd.
Jan 2016London, United KingdomFreelance
Developing editorial projects from initial concept to completion. These projects range from a fresh take on an architects’ monograph to independently published magazines, and can involve editorial and art direction, budget development, advertising partnerships and business models as well as promotion and marketing Consultation for on-going creative projects. Audit and help in reshaping existing editorial, audio and other creative output for both new and established media and brands Editing, commissioning and copywriting for advertisements, websites and print Benchmark presentations in print, urbanism, architecture, design, retail and travel Conduct workshops on brand strategy and tone of voice along with the creation of written, actionable reports based on those workshops Moderation of panels or short presentations for the Sarabande Foundation, the Design Museum, LG, 100% Design, UN-HABITAT, Arper and vPPR Architects Clients include dn&co, Appear Here, Macro Advisory Partners, Moxon Architects, One O One Architects, LG, Kinfolk, Camron PR; working in partnership with agencies such as MadeThought, Winkreative, dn&co and Wordsearch Continued journalistic contributions to Monocle, Disegno, Kiosk, Above Sea Level, Uncube
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EditorIcon Magazine
Jun 2015 - Jan 2016London, United KingdomFull Time
Devised revised editorial strategy along with Media 10’s directors, to develop Icon from a trade-focused title into a consumer title; this included refreshed art direction, completely new editorial structure, updated tone of voice and new advertising approaches and partnerships As a direct result, the magazine increased sales by 20% within the first six months

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Skills

• Brand Strategy
• Copywriting
• Editor
• Consultant
• Journalism

Education

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MSc Media and CommunicationsLondon School of Economics
Oct 2008 - Aug 2009London, United Kingdom