David Michon

Strategist and editor

London, United Kingdom
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Projects credited in

About me

I am a brand strategist, creative consultant and writer, working across all categories. My past clients include esteemed print publications, progressive developers, non-profits, award-winning design firms, and even a Buddhist monastery – helping them all say the things they need to say, and say them with impact, clarity and purpose.

Locked Pro Plan feature


  • Brand Strategy
  • Copywriting
  • Editor
  • Consultant
  • Journalism

People I’ve worked with

Companies I’ve worked with

  • Monocle


    • Publishing
  • Winkreative


    • Design
  • Courier


    • Media Production
  • I

    Icon Magazine

    Work history


    Managing Director

    David Michon Ltd.

    Jan 2016
    • London, United Kingdom
    • Freelance
    • Developing editorial projects from initial concept to completion. These projects range from a fresh take on an architects’ monograph to independently published magazines, and can involve editorial and art direction, budget development, advertising partnerships and business models as well as promotion and marketing Consultation for on-going creative projects. Audit and help in reshaping existing editorial, audio and other creative output for both new and established media and brands Editing, commissioning and copywriting for advertisements, websites and print Benchmark presentations in print, urbanism, architecture, design, retail and travel Conduct workshops on brand strategy and tone of voice along with the creation of written, actionable reports based on those workshops Moderation of panels or short presentations for the Sarabande Foundation, the Design Museum, LG, 100% Design, UN-HABITAT, Arper and vPPR Architects Clients include dn&co, Appear Here, Macro Advisory Partners, Moxon Architects, One O One Architects, LG, Kinfolk, Camron PR; working in partnership with agencies such as MadeThought, Winkreative, dn&co and Wordsearch Continued journalistic contributions to Monocle, Disegno, Kiosk, Above Sea Level, Uncube


    Jun 2015 - Jan 2016
    • London, United Kingdom
    • Full Time
    • Devised revised editorial strategy along with Media 10’s directors, to develop Icon from a trade-focused title into a consumer title; this included refreshed art direction, completely new editorial structure, updated tone of voice and new advertising approaches and partnerships As a direct result, the magazine increased sales by 20% within the first six months




    Jan 2014 - May 2015
    • London, United Kingdom
    • Full Time
    • Editorial strategy —Z, the recently relaunched luxury lifestyle supplement of Switzerland’s esteemed Neue Zürcher Zietung newspaper —On the UP, the on-board magazine for Toronto’s Union-Pearson Express airport rail link, focusing on urbanism, culture and travel —Groundwork for a supplement for Canada’s National Post newspaper, focusing on current affairs, culture and design —The Wealth Report, refined editorial strategy for Knight Frank’s annual report on global wealth Writing and editing —On the UP, editor of its inaugural issue —A book to commemorate the opening of Tsz Shan Monastery in Hong Kong (Li Ka-Shing Foundation) Editorial oversight (approval of story lists, budgets) —Beyond, an 8-times yearly magazine for Lexus —Re:Porter, a 10-times yearly on-board magazine for Toronto-based Porter Airlines —The MINI International, a biannual magazine for MINI —Brand book for Citywise, a platform for the discussion of urban security launched by Genetec Property and place-branding —Developed narrative to guide architectural and planning considerations for Central Barangaroo (Sydney), serving at the foundation for Lend Lease’s bid —Prepared narrative to guide Covent Garden residential sales materials for Capco —Prepared branding and retail strategy for Motcomb St and the Pantechnicon for Grosvenor Estates


    Managing Editor


    Aug 2011 - Dec 2013
    • London, United Kingdom
    • Full Time
    • Managed the launched of Monocle’s 24-7 audio service, including management of a staff of over 30 people and initial content structure and development across the service Producer and sometimes presenter of The Urbanist, a weekly radio programme on cities and city life, with over 50,000 listeners per episode - Interviews include: Jan Gehl, former NYC Planning Commissioner Amanda Burden; architects Richard Rogers, Daniel Libeskind; the mayors of Vancouver, Atlanta, Kabul, Vancouver, Oklahoma City, Perth and Adelaide; the director of Detroit’s Kesge Foundation, director of the German Marshall Fund of the United States; academics Richard Sennett, Ricky Burdett and Mitchell Moss - Documentaries include: the city of Vancouver, the end of the Bloomberg administration, the gentrification of Redchurch Street in East London - Show themes vary from the tangible (large infrastructure projects, urban lighting design, urban resiliency tactics) to the playful or esoteric (happiness, sex, wildlife, utopia)


    Junior Managing Editor


    Aug 2009 - Aug 2011
    • London, United Kingdom
    • Full Time
    • Role developed from researcher to managing editor of the magazine, and now as continued contributor Includes writing and commissioning of stories, management of junior researchers and writers, coordination with design and photo teams, and control of editorial budget - Co-editor of the ‘Cities’ chapter of Monocle’s book The Monocle Guide to Better Living - Contributor to Monocle’s subsequent books: The Monocle Guide to Good Business, and its forthcoming book on ‘home’ - Contributor to Monocle’s forthcoming city guides to London and Hong Kong, focusing on the urban form of those cities - Writer and editor of destination supplements on Florence, Helsinki, Thailand and Ontario - Edited several advertorials, include for Capco, Victorinox and Samsung



    MSc Media and Communications

    London School of Economics

    Oct 2008 - Aug 2009
    • London, United Kingdom