I am a brand strategist, creative consultant and writer, working across all categories. My past clients include esteemed print publications, progressive developers, non-profits, award-winning design firms, and even a Buddhist monastery – helping them all say the things they need to say, and say them with impact, clarity and purpose.
- Buddhist Monastery bookOpened in 2015, just outside of Hong Kong, the Tsz Shan Monastery was built by the Li Ka Shing Foundation, with a mission to offer key lessons from Buddhist teachings to those struggling with the pressures and anxieties of urban life. I oversaw the editorial direction of a book to communicate Tsz Shan’s philosophy, and honour its inauguration.
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Managing DirectorDavid Michon Ltd.
London, United KingdomFreelance
Developing editorial projects from initial concept to completion. These projects range from a fresh take on an architects’ monograph to independently published magazines, and can involve editorial and art direction, budget development, advertising partnerships and business models as well as promotion and marketing Consultation for on-going creative projects. Audit and help in reshaping existing editorial, audio and other creative output for both new and established media and brands Editing, commissioning and copywriting for advertisements, websites and print Benchmark presentations in print, urbanism, architecture, design, retail and travel Conduct workshops on brand strategy and tone of voice along with the creation of written, actionable reports based on those workshops Moderation of panels or short presentations for the Sarabande Foundation, the Design Museum, LG, 100% Design, UN-HABITAT, Arper and vPPR Architects Clients include dn&co, Appear Here, Macro Advisory Partners, Moxon Architects, One O One Architects, LG, Kinfolk, Camron PR; working in partnership with agencies such as MadeThought, Winkreative, dn&co and Wordsearch Continued journalistic contributions to Monocle, Disegno, Kiosk, Above Sea Level, Uncube
- London, United KingdomFull Time
Devised revised editorial strategy along with Media 10’s directors, to develop Icon from a trade-focused title into a consumer title; this included refreshed art direction, completely new editorial structure, updated tone of voice and new advertising approaches and partnerships As a direct result, the magazine increased sales by 20% within the first six months
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- Brand Strategy