Hi, I’m David. I’ve been writing copy for major brands for over a decade, across digital, print and video.
You can take a look at my portfolio at davidpaulnixon.carbonmade.com
I spent most of my first ten copywriting years working in businesses where I was either the first copywriter in my team, or I was simply the only writer in the company. In these environments you get to work on anything and everything that comes your way.
The brief could be for a banner headline or a traditional print catalogue. I had to roll with it and adapt quickly to get things done, building relationships, creating working process and developing style guidelines along the way. I wrote copy for a diverse range of products, from fashion to pharmaceuticals, learning how to adapt my tone and getting to grips with new subject matter very quickly.
During my time at Argos, I became the senior writer in the business. I co-created the Argos tone of voice guidelines and project-managed the revised 2018 edition. I also wrote the style guidelines for the Argos Home sub-brand. I had a very broad remit, from writing and approving copy for the home page to creating in-depth product buying guides.
I joined Three in 2019, where I worked extensively in agile microteams, alongside developers, designers and UX specialists. I worked in eight different teams during my time there, contributing to personalisation, campaigns, customer retention and customer support projects, as well as new product launches, including 5G, home broadband, and the Three+ loyalty app.
Work history
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Contract CopywriterThree UK
- Reading, United KingdomFreelance
Copywriter for the customer retention microteam and the in-house agency. Cover for an employee sabbatical.
Responsibilities
• Collaborate with marketers, designers, developers and UX to create seamless customer journeys
• Ensure messaging consistency across multiple touchpoints
• Provide copy for user tests and respond to test results
• Optimise content for SEO
• Work with the legal team to ensure copy compliance
• Write articles for the Three blog
• Complete ad-hoc briefs for the in-house design agency, including store signage, packaging and promotional video scripts
Notable projects
• Three+ loyalty app launch
• Google Pixel 6 fashion influencer video script
Freelance CopywriterSainsbury's
- Bedford, United KingdomFreelance
Product writer for the spring Tu clothing range.
Responsibilities
• Write product copy for new clothing and accessories
• Upload content using the Tu CMS system
+ Show more
Skills
- Writing
- Proofreading
- Editing
- Briefing
- Mentoring
- Sub-editing
- Marketing
- Brand Tone
- Copywriting
Education
MA Professional WritingFalmouth University
- United Kingdom
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BA Media ArtsRoyal Holloway
- Egham, United Kingdom