Work history
Head of MarketingLickd
London, United KingdomFull Time
Lickd is a commercial music licensing platform, allowing Influencers to legally use chart music in social video content.
Key Achievements
Increased monthly users by 5000%, monthly revenue by 500%, and decreased CPA by 90%.
Average increase across key social media channels of 875% (Instagram, Facebook, Twitter).
Implemented a growth marketing approach bringing together cross-functional teams to build high growth at low cost.
Lickd-hosted music launch event with John Newman at Abbey Road Studios.
Responsibilities
Marketing and brand strategy: creating and executing overarching brand acquisition strategy, as well as long and short term branding strategy.
Team management: responsible for building, hiring and management of a team of three executives and multiple agencies (PR, design, CRM).
Influencer marketing: building and managing a full strategy and executing on deliverables, budgets and reporting.
Events marketing: managing and delivering owned and sponsored events delivering brand awareness and customer acquisition.
Partnership management: creating new relationships with key businesses in the Creator space to cross-promote services.
Community & retention: creation of a Facebook community with over 600 professional and aspiring Creators and automatic email retention and loyalty workflows.
Content marketing: Building out longtail SEO strategy by creating and managing two YouTube channels (GetLickd and Lickd Tutorials) and a custom-built blog with weekly output, including video production and marketing.
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Head of MarketingAdia
- London, United KingdomFull Time
Adia is an on-demand temporary staffing platform (app and website) that connects employers and jobseekers across the UK.
Key Achievements
Increased customer base by over 18,000 in 12 months exceeding KPI set by 19%.
Generated over 1500 SQL B2B leads in 12 months exceeded B2B lead generation KPI by 181% for 2018.
Delivered new website and increase in web conversion by 49%, decrease in CPA for B2C by 72% and B2B CPA by 8%.
B2B brand awareness campaign https://www.youtube.com/watch?v=YBmwibuAssU - Find Your Pack.
Responsibilities
Managing the entire marketing function including a team of two and driving marketing KPIs supporting business needs as well as creative, third-party and PR agencies as well as a network of freelancers.
Budget management and forecasting, and marketing ROI reporting.
Multi-channel campaign strategy and execution for B2B (lead generation) and B2C (customer acquisition).
App store marketing, app store optimization and paid advertising.
Email and CMS delivery for all marketing, sales and operations communications and campaigns.
Skills
- Digital Marketing
- Content Marketing
- Brand Management
- Analytics
- Influencer Marketing
- Event Marketing
- Email Marketing
- Growth Hacking
- Social Media Marketing
- Leadership
Education
Bachelor ArtsUniversity of Reading
- Reading, United Kingdom
I graduated in 2009 with an upper second class degree in English and American LIterature
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Bachelor of Arts (BA) The University of Reading
- Reading, United Kingdom
I received Upper Second Class Honors in English and American Literature.