David Thomas

David Thomas

FounderHenley-on-Thames, United Kingdom
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Pip Jamieson
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David Thomas

David Thomas

FounderHenley-on-Thames, United Kingdom
About me
We are working on solving the biggest problem there is. Making consumerism sustainable. Our solution is 3rd Party Product Serialisation - each consumer item is uniquely identified so allowing DigitalOwnership™. This is a step beyond possession. You own it by digital log and thus everything recorded about the product is available and *most importantly* everything that will be known in the future. Recycled? Incinerated? Reused? Only when consumers can know what is happening in detail, can they make choices for a truly sustainable world.
Projects
  • Changing the world.
    Changing the world.How can we make consumerism sustainable? The answer is in measuring better and making those measurements accessible to all. Especially consumers. Some questions. What is the point of compostable packaging if it is incinerated? A. Pointless Our model of consumerism hasn't changed in a century or more, but now it needs to. And consumers want better, but there hasn't been an offer to them, until we came along. We created the concept of DigitalOwnership™ - whereby possessing a thing, how yo