David Waldman Creative Director | The Dots

David Waldman

Creative DirectorLondon, United Kingdom
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David Waldman

Creative DirectorLondon, United Kingdom
About me
A Creative, Director and Motion Graphic Artist developing TVCs, Brand and Corporate films from concept to output. My recent clients include Channel 4, Cadbury, Nissan, Peugeot, Dove, Nike, Nokia, Coca-Cola, Lotus, Commerzbank, the V&A and the BBC. I specialise in writing and directing high-concept creative projects for brands. I have won Promax awards for my scripts and treatments. I have considerable experience working with talent, actors and featured artists. I have an extensive crew list to draw on depending on the nature of the production. I like to create iconic, arresting concepts and compositions. My work is designed to delight, inspire and charm my audience. I am very comfortable shooting and directing for post and directing CGI and animation. I write great pitches and use images creatively and successfully. Coming from a background of motion graphics and design I am able to guide clients through all stages of pre-production. I create engaging storyboards and mood boards that clearly communicate how the final output will look and feel. As a Creative Producer, I translate marketing briefs into multi-platform, highly creative communication strategies. I manage and direct the creative from point of inception right through to final delivery, building a communications strategy that works on and off-air. My diverse background allows me to creatively direct confidently all areas of a campaign. This includes seeding, channel branding, print, posters and radio. I have shot with crews in Brazil, LA and mainland Europe. I self shoot with DSLR’s. My motion graphics background means I am fully conversant with After Effects, Photoshop and Premier Pro. I grade competently using Speedgrade and Magic Bullet and have cut with all desktop editing software.
Projects
  • ActivizeProduced as a call-to-action inviting people to train up in non-violent civil disobedience training. Written in a tone that invites the older generations to join the Climate change uprising. The message is clear. Activists are normal people, just like you, who chose to stand up for a belief.
  • IMAGININGThis film was written in response to the West's lack of empathy for the migrant and refugee crisis that has been increasingly flowing from east to west since the Iraq war. The intention was to portray them as 'us' not 'them' and in so doing generate more empathy and understanding which would hopefully lead to more handouts and handups. The creative approach was to place something that is quintessentially English (in this case, a John Lennon track) in the hands of these people. The hope was that
  • In camera analogue effectsTest shoot with some old, analogue 'topcon' lenses. And a diaptor diffusing the light. No post. Shot on an a7sii
  • NokiaPromotion film for Nokia's flagship phone.
  • LOTUSA short film commissioned to accompany the launch of the new Lotus Exige at the Frankfurt motor show.
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Work history
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    Creative Directoraround midnight
    London, United KingdomFull Time
    Around midnight is when some of us get our best ideas. Aroundmidnight is a creative production company that brings great ideas to life via the screen. Specialist skills include Ideas generation. Pitching. Creative direction. Editing and motion graphics.
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    Lead editorLocomotion Productions
     - London, United KingdomFull Time
    Senior creative, pitch writing, script writing, lead editor, motion graphics. Creative direction. Post direction. Across commercials, branded content and digitial.
Skills
  • Script Writer
  • Film Direction
  • Illustration
  • Motion Graphics
  • Idea Generation
  • Pitching
  • Post Editing
  • Post Production
  • Art Direction
  • Producing