After graduating with a Masters in advertising and marketing in 2002, David has successfully worked in the advertising, television and film industries. For the last eight years David has been the Managing Director at Irresistible Films where his primary focus was in business development, account management and client services. Always holding an active role within client services, this position included meeting and presenting to new and existing clients, supporting and monitoring new business/marketing activities and account directors overseeing all accounts. In addition, collaborating with the creative, production and technical departments to continually develop and grow relationships with clients. It was this practice that ensured that company achieves financial and creative growth by servicing the right types of clients in line with the company’s goals. David grew all agency accounts year on year within networks such as WPP, Omnicom, Publicis and Interpublic, bringing in more than ten million pounds over eight years. Immediate relationships and opportunities include content and platform briefs for brands such as Red Bull, Channel 4 and BBC.
Ultimately David is the visionary of the company positioned at the forefront of new thinking and the overall strategy of the company. It is his role to manage each head of department (HoD) and to ensure that protocols and systems are being adhered to and promises delivered on. David has an active role within sales, meeting and presenting to new clients, supporting new business drives and relevant teams on tenders and pitches. He is the face of the company and also speaks to clients at seminars, workshops and social events. He proposes targets for each area in the company, especially sales targets within the multiple sectors of targeted businesses including margins on projects. He continually strives to improve and refine protocols and systems. He oversees staff appraisals by working with each HoD reporting on the internal team as part of this practice. David also makes sure that the office and facilities are in perfect working condition. He’s the day-to-day boss of the company and deals with any type of problem, from equipment issues to rewarding staff for excellent performance. It is his role to understand each department’s performance to a detailed level and effectively manage each HoD and guide the company from a macro perspective towards the goals set out in the company business plan. This is not only from a financial, but a creative and personnel point of view. David judges himself on his ability to manage the company and teams to ensure they hit their targets. He effectively deals with any problems and uses intuition and experience to guide the business into profitable and rewarding opportunities. His strategic and tactical work includes managing the company’s growth and other measuring devices in terms of service, technical ability and creativity. Managing and accounting data in the business management systems, David presents this information to the board of company directors as scheduled. David receives feedback from the board and uses it to adapt approaches in each department. He utilises figures to tell truthful insights about the business and using the data to change behaviour or systems / processes to build and grow the company.
As HoP, David is responsible for monetising all partnerships driving strategy, creativity and revenue growth. David works directly with HoD spearheading the recruitment of talent and collaborations with expertise in strategic, creative, production and technical areas. David is entrusted with the entire partnership lifecycle, from sourcing applicants from graduates through to top-level global professionals and complimentary third party suppliers. In leading the partnership drive, David is responsible for crafting and negotiating compelling business opportunities. His strategic and technical work includes developing recruitment policies and procedures in line with best practice.?He designs and delivers innovative recruitment strategies to draw high quality candidates and create effective talent pools for future business needs.?He manages the external preferred suppliers list, building strong relationships with partnerships, collaborators, business owners, specialist agents and head-hunters. He oversees the screening of partnerships through in depth research, conference calls and face to face meetings. He facilitates and co-ordinates partnership agreements with HoD, HR and legal teams.?He maintains accurate reports and ensures both the wider team is up to date with industry innovation, trends and news.