David Wilson

Business Director & Executive Producer

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBusiness Development Director - Executive Producer


About me

Creating content for the digital age, delivering relevant and resonant award winning storytelling that helps build positive long-term relationships between consumer and brand. Collaborate with the strategy, creative, production and technical departments to continually develop opportunities and relationships with clients. Leading all productions and being central in making sure the best content is delivered. Work in unison with the CEO / Managing Director and Heads of Departments to align targets and manage the account/production teams accordingly. Totally medium agnostic and able to pitch and deliver anything around film content Develop new capabilities and architectures with partners, new business models, and new industry structures to serve new and existing opportunities. Inspire a team of full-time and freelance production staff to deliver on-time and budget and to really push creative boundaries. Responsible for sourcing the right team for pitches and projects. Plan long-term company ambitions, always keeping a keen eye on the detail ensuring step-by-step success. Manage external production partners to push projects forward while making sure everything stays on schedule and in-budget. Analyse trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply and demand. Work globally and ensure that projects meet the creative vision and guidelines. Manage and account for data in the business management systems, presenting this information to the board of company directors as scheduled. Use influencing and relationship building skills, research and market analysis to assist in achieving appropriate business decisions. Call on the best people in the industry to help deliver amazing results. Persistently explore and uncover the business needs of clients, offering a range of products to help in business growth. Strong leadership skills, motivated, able to work under pressure, and a natural creative thinker with the ability to come up with innovative ideas and solutions to problems. In-depth knowledge of content production, specifically within film. An understanding of digital and editorial production, and a willingness to develop and learn in this ever advancing area. Create clear and concise briefs by writing effective sales proposals and providing creative solutions to clients. Work closely with the new business teams in searching for and securing new contracts of work based on a targeted vertical. Applying this practice to ensure the company achieves financial and creative growth by servicing the appropriate types of accounts in line with the company’s ambitions. Strategic and tactical work includes managing the company’s growth and other measuring devices in terms of service, technical ability and creativity. Managing budgets between £5k - £1m Experience and ability of delivering high-quality work for small budgets. Continue to grow all existing accounts while targeting new revenue streams Immediate relationships and opportunities include content and platform briefs for brands such as Red Bull, Channel 4, and more. Brand Clients: Aldi, Amazon, Bacardi, BBC Worldwide, BeIN Sport, Betsafe, Bristol Myers Squibb, British Cycling, Channel 4, Cirque du Soleil, Coca-Cola, CyberVista, DHL, Diageo World Class Reserve (Ketel One, Ron Zacapa, Johnnie Walker, Don Julio, Tanqueray, Singleton, Ciroc), ESL Gaming, Fashion Week, Formula 1, Formula E, Foodcycle, FC Barcelona, FIFA, Gibraltar Bank, Gibraltar FA, HM Gibraltar Government, Givergy, Global Fund, Hyperloop, IMMAF, IHG, IPO, LIPEX, Molson Coors, MotoGP, Movistar, Nascar, Parkinson’s, Porsche, PwC, Red Bull, Rugby World Cup, The Rolling Stones, Settled, Sky, Sodexo, Shimano, Stanley Black & Decker, UEFA. Agency Clients/Partners: AIS, Amplify, Analog Folk, Anomaly, BBH, BMB, Cake, Carat, CHI, Clusta, DigitasLBi, Edelman, FCBInferno, Freud Communications, Fullsix, Golley Slater, Havas, Isobar, Jam, Jaywing, MCBD, McCann, M&C Saatchi, Mindshare, MRM Meteorite, MSL, Naked, Nitro Digital, Ogilvy, OMD, Precious Media, Proximity, Publicis, RKCR Y&R, RPM, Saatchi & Saatchi, Sapient Nitro, Steel, Sweet & Chilli, TBA, TBG, TMSW, VML, W+K, WCRS, We Are Social & Zenith.

Locked Pro Plan feature


  • Advertising
  • Film
  • TV
  • Client Services
  • Sales
  • Innovation
  • Partnerhsips
  • Creative Services
  • Executive Producer
  • Content Marketing

Companies I’ve worked with

View all
  • Diageo


    • Marketing & PR

Work history


Executive Producer - TV

Something Studios

Mar 2017 - Jul 2017
  • Freelance
  • OUR MISSION IS CLEAR PROGRESS CREATIVE CULTURE. Something is... A commercially-driven, creative partner that helps our clients reach their audience in effective ways by working with them to invest in culture - we help brands become the story, not just the story teller. We’re approaching the world of marketing differently - for us, it’s about driving true and measurable value to brands and consumers. It’s about asking the right questions and solving problems through a collaborative and transparent approach. Our approach is to take clients on a journey, build brand advocates, and really drive commercial value. We combine the creative idea with data and insight to understand who the most relevant audiences are, where we can reach them and what value our brands can add to their culture. Everything we do has a reason. Everything we deliver has an impact. http://something.media


New Business Director & Executive Producer - Film

Maverick Group

Jun 2015 - Mar 2017
  • Full Time
  • Hello. We're ERIC, an independent full-service production company part of the Maverick Group. We combine our love for film-making and flair for storytelling, then drive all that energy into commercials, documentaries, branded content and live broadcasts. Between our directors and production team we have won an Emmy, BAFTAs, Cannes Lions, and a long list of respected awards and nominations. https://ericproductions.com We are a team of over a 100 Mavericks including: strategists, technologists, designers, copywriters, art directors, storyboard artists, producers, directors, film editors, and project managers, offering our clients a collaborative partner who can support them with genuine original thinking. Maverick come at any given challenge from a different angle, a totally unexpected perspective means we create communications that people remember. It helps our clients to get noticed, beat the competition, and realise their full potential. After all, no two brands should ever be the same. By harnessing all our multi-discipline skills and our understanding of human behavior, and then applying our own Thinking Inside Out™ approach, we’ve helped world-class companies to break new ground, develop brands that people truly believe in, and create long term business opportunities. That’s why we’re Maverick. https://mavad.co.uk Maverick Sports + Entertainment is a specialised marketing agency and part of the Maverick Group, with expertise ranging from partnership strategy to contract negotiation. We believe it’s time for sponsorships to be more than simple badging exercises or brand awareness campaigns. Our goal is to forge meaningful partnerships between brands and rights holders. After all, it’s the synergies born out of such partnerships that enable outstanding returns. We have the ability to draw on the integrated offering of our established global media group to deliver a unique approach to sports + entertainment and provide the perfect platform to create impactful solutions to meet your business aims and objectives. http://mavericksports.com VU Media has a completely unique offering in the marketplace. Merging the coverage of DHL’s countrywide vehicle fleet and Maverick’s experience as a full-service creative agency allows our clients to occupy and dominate an underutilised space in the media landscape. http://vumedia.uk.com


Head of Partnerships

Caboodle Collective

Mar 2011 - Mar 2015
  • Full Time
  • As HoP, David is responsible for monetising all partnerships driving strategy, creativity and revenue growth. David works directly with HoD spearheading the recruitment of talent and collaborations with expertise in strategic, creative, production and technical areas. David is entrusted with the entire partnership lifecycle, from sourcing applicants from graduates through to top-level global professionals and complimentary third party suppliers. In leading the partnership drive, David is responsible for crafting and negotiating compelling business opportunities. His strategic and technical work includes developing recruitment policies and procedures in line with best practice. He designs and delivers innovative recruitment strategies to draw high quality candidates and create effective talent pools for future business needs. He manages the external preferred suppliers list, building strong relationships with partnerships, collaborators, business owners, specialist agents and head-hunters. He oversees the screening of partnerships through in depth research, conference calls and face to face meetings. He facilitates and co-ordinates partnership agreements with HoD, HR and legal teams. He maintains accurate reports and ensures both the wider team is up to date with industry innovation, trends and news.


Founding Partner & New Business Director

Irresistible Films

Nov 2006 - Mar 2015
  • Full Time
  • After graduating with a Masters in advertising and marketing in 2002, David has successfully worked in the advertising, television and film industries. For the last eight years David has been the Managing Director at Irresistible Films where his primary focus was in business development, account management and client services. Always holding an active role within client services, this position included meeting and presenting to new and existing clients, supporting and monitoring new business/marketing activities and account directors overseeing all accounts. In addition, collaborating with the creative, production and technical departments to continually develop and grow relationships with clients. It was this practice that ensured that company achieves financial and creative growth by servicing the right types of clients in line with the company’s goals. David grew all agency accounts year on year within networks such as WPP, Omnicom, Publicis and Interpublic, bringing in more than ten million pounds over eight years. Ultimately David is the visionary of the company positioned at the forefront of new thinking and the overall strategy of the company. It is his role to manage each head of department (HoD) and to ensure that protocols and systems are being adhered to and promises delivered on. David has an active role within sales, meeting and presenting to new clients, supporting new business drives and relevant teams on tenders and pitches. He is the face of the company and also speaks to clients at seminars, workshops and social events. He proposes targets for each area in the company, especially sales targets within the multiple sectors of targeted businesses including margins on projects. He continually strives to improve and refine protocols and systems. He oversees staff appraisals by working with each HoD reporting on the internal team as part of this practice. David also makes sure that the office and facilities are in perfect working condition. He’s the day-to-day boss of the company and deals with any type of problem, from equipment issues to rewarding staff for excellent performance. It is his role to understand each department’s performance to a detailed level and effectively manage each HoD and guide the company from a macro perspective towards the goals set out in the company business plan. This is not only from a financial, but a creative and personnel point of view. David judges himself on his ability to manage the company and teams to ensure they hit their targets. He effectively deals with any problems and uses intuition and experience to guide the business into profitable and rewarding opportunities. His strategic and tactical work includes managing the company’s growth and other measuring devices in terms of service, technical ability and creativity. Managing and accounting data in the business management systems, David presents this information to the board of company directors as scheduled. David receives feedback from the board and uses it to adapt approaches in each department. He utilises figures to tell truthful insights about the business and using the data to change behaviour or systems / processes to build and grow the company. http://www.irresistiblefilms.com




Watford College

Sep 2001 - Jun 2002
  • Copywriting & Art Direction