Projects
- Reclaiming African HistoryReclaiming African History is a program that supports young people in the UK and Kenya to undertake research on African history and collections. Their projects all respond to the question; what does reclaiming African history mean to you? My roles were to assist the students and develop their ideas and artwork, exhibiting their responses as part of Ode to the Ancestors at The Horniman Museum. This exhibition commemorates and celebrates the African Kenyan archaeologists whose names are absent fr
Work history
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Graphic DesignerMaginhawa Group
- London, United KingdomFreelance
The Maginhawa Group oversees a variety of restaurant brands. Among the notable names are Mamason's Dirty Ice Cream, Ramo Ramen, and Panadera Bakery.
A major part of my job is managing the visual identity of all brands and I use a combination of InDesign, Photoshop, Procreate, and Illustrator to maintain a strong brand identity across all brands, this was achieved by continuously creating artwork, merchandise, and assets for social media websites and print materials (i.e. posters, menus).
Through weekly marketing meetings on creative growth strategies, I was able to multiply our production rate and increase product launches during seasonal events by;
* Visiting every store weekly to personally update all promotions.
* Upholding visual merchandising to maintain a strong visual standard to encourage customer engagement.
* Update all digital assets with the latest images and campaigns.
Tasked with revisiting past marketing initiatives while revamping the company's marketing, improving brand awareness, and increasing traffic to the site, I was able to achieve this by marketing to a younger hip audience.
* Launching clothing and accessories alongside each brand.
* Creating a separate website to sell all products we created as a promotion.
* Source manufacturers and negotiate the best price for merchandise including; uniforms, custom rugs, and any other collaborative project.
Skills
- Adobe Photoshop
- Abobe Illustrator
- Microsoft Excel
- Adobe Indesign
- Adobe Lightroom
- Illustration
- Portrait Painting
- Photography
- Fashion Design
- Skateboarding
Education
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Art and Design BTEC Level 3Saint Francis Xavier
- London, United Kingdom