Dean Francolini

Creative Director

London, United Kingdom
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About me

I am a strategic thinking Creative Director specialising in fashion, fragrance and beauty. I've led and worked on global accounts with hugely recognisable brands and collaborated with some of the industry's leading image makers.


  • 5+ Years art Directing
  • Creative Leadership
  • 5+ Years Editorial Experience
  • Advertising Agency
  • 360 Campaigns
  • Adobe Create Suite

People I’ve worked with

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • ASOS


    • Fashion and Textiles

Work history


Creative Lead


Jul 2017
  • London, United Kingdom
  • Full Time


Creative Director/Creative Lead

Grey London

May 2010 - Jul 2017
  • 77 Hatton Garden, London EC1N 8JS, UK
  • Full Time
  • Creative Director/Creative Lead on global fragrance accounts Hugo Boss and Lacoste. As the senior creative I have launched numerous omnichannel campaigns and overseen award-wining work, as well as taking HUGO BOSS to the No.1 male fragrance franchise in the world. My role consists of leading the team in developing campaigns from brief, through ideation and production all the way to final deployment, while consistently trying to push non-traditional creative ideas through fresh thinking and innovation. I have extensive experience in both stills and moving image, client presentations, casting, team leadership, nurturing junior talent, idea generation and dealing with both models and A-list celebrity talent.