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Currently Creative Lead and Senior Art Director on global fragrance accounts Hugo Boss and Lacoste. As the senior creative I have launched numerous omnichannel campaigns and overseen award-wining work, as well as taking HUGO BOSS to the No.1 male fragrance franchise in the world. My role consists of leading the team in developing campaigns from brief, through ideation and production all the way to final deployment, while consistently trying to push non-traditional creative ideas through fresh thinking and innovation. I have extensive experience in both stills and moving image, client presentations, casting, team leadership, nurturing junior talent, idea generation and dealing with both models and A-list celebrity talent.