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I use my creative craft, understanding of platforms and grasp of culture to optimise marketing activity for a luxury design store.
Writing engaging articles reviewing new music releases for the online publication of the magazine.
- Press: managing all store press activity, writing press releases, organising product loans and creating monthly mood boards. - Content writing: curating new content for the store’s blog - Copywriting: producing effective SEO enhanced product descriptions for the website and all other marketing collateral such as store leaflets and brochures. - Email marketing: managing and creating email marketing campaigns optimised by segmentation methods. - Social Media: managing all social media accounts for both stores including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Houzz. This involved, creating content and recording results using analytics. - Website Admin: adding new products to the website daily, ensuring all information is displayed correctly. - Google analytics: recording website traffic results using google analytics software.
- Brand marketing: increasing national brand presence by organising and attending events around the UK including university freshers and careers fairs. - Content writing: curating new and unique blog content on a weekly basis. - Copywriting: producing effective and engaging web copy and liaising with SEO specialists to enhance all copy for search engine optimisation. Designing and creating downloadable programme guides to enhance data capture. - Web design: assisting with the layout and imagery of the website, making updates through the company's CMS - Email marketing: curating the weekly email to be sent out to a database of over 100,000 customers and using email marketing software ‘Mailchimp'. - Social media: responsible for the company's Twitter, Instagram and Facebook profiles and assisting with the development of the content plan. - Campaigns: assisting with the planning and execution of various campaigns to strengthen the companies position in the market.
- Classroom management: teaching class sizes of up to 16 students - Lesson planning: thinking of new and engaging ways to teach English young students, preparing crafts and writing concise lessons plans. - Time management: ensuring that each class activity is completed within the allotted time frame to optimise student learning. - Proof reading: Ensuring all student work is correct and providing constructive feedback when necessary - Curriculum writing: Assisting in the development of the overall school curriculum