A creative and detail-driven copywriter with 7+ years' experience in crafting content for global fashion and lifestyle brands including Burberry and COS. Adept at shaping tone of voice, driving digital engagement and leading multi-channel storytelling across social media, e-commerce, editorial and print.
Highlights of my work: www.deanrobinson.org | Highlights of my life: instagram.com/dean.robinson
Projects
- Sustainability at COSCopy for a new online destination to tell the story of sustainability at COS. The webpages cover a range of different topics – from more sustainability sourced materials in their collections to innovative ways they are building their stores. For this project, I had the chance to speak to some true experts in this field within COS and the H&M Group. It was so inspiring to hear from people who are so passionate about the work they’re doing to take fashion into a new era. I also had the pleasure
- Materials that matter: MantecoA feature for the COS Magazine on their collaboration with Italian fabric innovators, Manteco. Since Enzo Anacleto Mantellassi started producing recycled wool yarns from old military garments in 1941, the family-run textile company has been leading the way in how clothing can be made for the better. It was a pleasure to speak to Enzo's grandson and current CEO, Marco Mantellassi, to find out more about their sustainable innovations and how they've been working with the collections at COS over
- The story behind COS TallinnA few words on the web for COS. It was such a pleasure to speak to head of interiors, Delphine Gautier Webb, on the beautiful new store in Tallinn for the latest edition of the COS magazine. Housed in a former bread making factory, the store is the brand’s first opening in Estonia and one of the first stores to pilot reusing fittings from previous COS stores – which saved over 10000kg of waste from going to landfill (about the same weight as a London double decker bus). Very proud to be able
- A feature for COS Magazine on ResellTo share the story behind the brand's new secondhand online marketplace, I spoke to some of the key people behind the project for the March issue of the COS Magazine. Read the feature here: https://www.cosstores.com/en_gbp/magazine/stories/from-us-to-you-cos-resell.html
- COS Magazine: talking tailoring, sustainability & craftsmanship with head of menswear Christophe CopinTo tell the story of craftsmanship behind the tailoring at COS, I interviewed the head of menswear Christophe Copin and pattern cutter Tibor Rohaly for a feature in the relaunch edition of the online COS Magazine. Read the full article here: https://www.cosstores.com/en_gbp/magazine/stories/talking-tailoring-menswear-design-christophe-copin-aw20.html
+ View all
Work history
Editorial CopywriterBurberry
London, United KingdomFull Time
- Create copy across global marketing channels including campaigns, social, email and print.
- Development of short-form social media content, tailoring voice to each platform while maintaining a consistent brand identity.
- Partnering with designers, marketers and content teams to ensure creative alignment.
Brand CopywriterCOS
- London, United KingdomFull Time
- Wrote copy for campaigns, newsletters, COS Magazine, social media and global ads.
- Contributed to tone of voice refinement and led onboarding sessions for new team members.
- Worked cross-functionally with marketing, CRM and design to deliver unified brand messaging.
+ Show more
Skills
- Copywriting
- Content SEO
- Wordpress
- Copywriting Editorial
- Brand Copywriting
- Content Copywriting
- Ecommerce Copywriting
- Digital Copywriting
- Marketing Copywriting
- Fashion Copywriting
- Product Copywriting
- Creative Copywriting
- Advertising Copywriting
- Email Copywriting
- Writing
- Blog Writing
- Content Writing
- SEO Copywriting
- Adobe Creative Suite
- Microsoft Office
- Editing Copy
- Magazine Editing
Education
S
S
BA (Hons) English LanguageSheffield Hallam University
- Sheffield, United Kingdom
An in-depth study of how the English language works, including advanced grammar and creative writing.