About me

I am freelance senior creative copywriter with seven year's experience earned in-house and at agencies for household-name brands. I have crafted short and long copy for a range of audiences across print and digital, including integrated campaigns, websites, packaging, and OOH. I’m happy to collaborate with designers and CDs to develop ideas from concepts to final sign off or can work solo. I also have a background in psychology and journalism, which I think is a pretty good mix for a copywriter. My client portfolio to date includes brands in the travel, fashion, tech, finance and charity sectors so I am well able to master different tone of voices, and have experience of defining them too. Highlights have been working for Bloom & Wild, PayPal, ASOS, The White Company, Shelter UK, and Secret Escapes.

QuestionsProjectsExperienceTeam

• I'm looking for examples of sentences that start with And
• Hi, I'm a copywriter & I'm looking for an art director to team up with for some potential work (social experience with a focus on TikTok)

Projects

• 5

  Magazine Advertorial - The White Company

Work history

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Creative CopywriterMe, myself & I
Jan 2018London, United KingdomFreelance
Clients have included big name brands in a range of sectors. Work I am especially passionate about is conceptual, digital, naming, long form copy, third sector, innovative products. Digital Copywriter for Shelter: Concept and copy for a digitally disruptive immersive website. Areas: Digital, long and short copy. Creative copywriting for WARL Advertising: McArthur Glen retail account. Areas: Print, OOH, radio scripts, long and short copy.
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Digital CopywriterBraintree_PayPal
Aug 2016 - Dec 2017London, United KingdomFreelance
Conceptual work on marketing campaigns. Creative thinking and pitching ideas, and collaborating on briefs from start to finish. Managing newsletter content. Strategizing, writing, building, obtaining approvals and proofing final edits for both the UK and IE market. Ensuring and maintaining tone of voice. Use of data analytics and AB testing to measure content success.

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Skills

• Advertising
• Events
• Marketing PR
• Copywriting
• Editing
• Journalism
• Blogs
• Blogging
• Creative
• Features
• Proofreading
• Web Content
• Indesign
• Photoshop
• Word
• Digital
• Print
• Email

Education

Post-graduate Diploma in Fashion and Lifestyle JournalismUniversity of The Arts London (UAL)
Sep 2010 - May 2010United Kingdom
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Bachelor’s Degree in PsychologyUniversity of Leicester
Sep 2003 - May 2006United Kingdom
Second class