I am a multi-disciplinary designer with an educational background in interactive and digital design. My practices include emerging technology
research and user-centric design. My expertise in the design industry may vary, but my goal is singular: how to best solve design problems with
a responsible, sustainable, and human(ity)-centred approach in mind.
Keyskills: Digital Design, UX/UI Design, Experience Design, Graphic/ Visual Design, Interactive Design
Work history
I
I
ResearcherInteractive Architecture Lab
- London, United Kingdom
• Product Design/ Emerging Technology Research – Designed and developed a tech product (wearable) and presented the design in international exhibitions. Involved in the project from conducting usability testing, user research, analysing user needs, user journey, and prototyping, to creating the high-fidelity complete mock-up.
• Experience Design – Designed and developed the experience and interface design of mobile applications. Successfully built the visual identities (UI assets), pattern libraries, mock-up design, prototyping, and wireframing of the application.
• Interactive Digital Design - Conceptualised a mobile application using Augmented Reality (AR) in Unity to resound the heritage story of Trafalgar Square, London.
• Storyboarding and Brand Design - Delivered a series of films, photographs, diagrams, infographics, and 3D animation. Managed the project’s social media for branding purposes and campaign materials.
T
T
Visual and Brand DesignerTerkasih
- IndonesiaFreelance
•UI Design - Created social media assets for product launches, promotional campaigns, and desktop site design interfaces.
• Visual Design - Conceptualised and executed designs and branding materials for marketing campaigns that increased click-through
rates. Utilised 3D design software to create the conceptual visualisation of the product.
• Interactive Digital Design - Created a virtual try-on Instagram filter using AR to launch the seasonal collection to help raise sales.
• Market and User Research - Conducted customer research, and market trend analysis, as well as coordinated with local suppliers.
• Budget Research and Planning - Executed the budgetary planning of promotion materials.
• Ad Campaigns - Designed high-level visual ad campaigns, including physical (prints) and digital media (static and moving images/gifs).
The designs were featured in national tv campaigns (Indonesia’s Next Top Model, Indonesian Idol) and creative market events.
• Videography – Conceptualised the promotion video, and delivered the video edits, and photographs of the product collection.