About me
Experienced strategy & marketing professional, specialising in helping businesses grow through building distinctive branded customer experiences. I’ve helped organisations of all sizes and across multiple sectors with brand strategy, sales and marketing, operating model and organisation design, digital strategy and transformation, strategic corporate communications, market entry strategy, branding the customer experience, customer segmentation & value proposition development, and business planning.
I have held both interim CMO level roles with organisations (most recently, a PE backed FinTech scale-up — where I repositioned the brand ahead of one of the UKs biggest IPOs in recent history), and freelance positions. I’m comfortable advising C-level executives as well as working hand-in-hand with people on the front line of the customer experience.
I am the right person to reach out to if you have a business challenge that is keeping you awake at night, with questions like:
- how do I ensure my brand is standing out in the right way, to drive up customer acquisition?
- how do I re-position our offer (proposition) to ensure it delivers exceptional value to the customers we need to grow our business profitably?
- our customers are leaving us after the first few clicks / shops / interactions. How do we ensure our most valuable customers stay with us longer, purchase more frequently, and fall in love with us?
- I have this great business idea but no idea what to call it or how to package it up and present it to the world (or investors, customers, employees) in a compelling way
I also have a strong network of creative professionals with whom I collaborate to execute on brand and marketing related strategies, so can support you end-to-end, from idea to result.
I look forward to seeing what we can achieve together!
Work history
Brand strategist, board advisor, venture partner, fractional CCO/CBO
London, United KingdomFreelance
Skills
- Strategy
- Marketing Strategy
- Brand Strategy
- Marketing
- Strategy Consulting
- Business Transformation
- Leadership
- Corporate Branding
- Strategic Branding
- Customer Experience
Education
M
M
MBAManchester Business School, University of Manchester
- Manchester, United Kingdom
Awards
Women in ManagementThe Guardian
Awarded Guardian’s Women in Management full scholarship to attend Manchester Business School for MBA