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Deborah Ajia

Social Media Executive


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About me

I am a graduate interested in everything digital from Visual Design to SEO. I am currently working in the Digital Marketing sector and I also maintain a blog in my spare time. I have previously worked within a number of art based establishments, such as The Barbican, The National Art Library and Phoenix Gallery in roles of varying degrees. I also love volunteering! Most recently, I've volunteered at The Great Escape Festival and the Royal Academy of Arts.


  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Excel
  • Office
  • Photoshop
  • Word
  • Content Marketing
  • Content
  • Writing Communication
  • SEO Copywriting
  • SEO and Analytics

Work history


Social Media Executive


Jul 2014
  • Tasks include general blogger outreach, blogger campaign generation, prospecting for bloggers, editing the blogger database, editing various spreadsheets, managing the SpreadItFast Twitter, Facebook and blog, commissioning content via freelance writers, organising the blog schedule, creating blog content, writing press releases, creating monthly blogger reports, using Google Analytics for reports, observing client competitors, checking press coverage via Google alerts.


Content Marketing Executive


Jun 2013 - Jun 2014
  • My role at Forward3D included completing tasks such as link building, brainstorming content , event and PR ideas, SEO copywriting, editing spreadsheets, complying ranking reports and blogger outreach/relationship building and the use of tools such as Hootsuite, Majestic SEO, Moz Bar, Google Analytics, Google Adwords, Google Trends and Ahrefs. I also keep up to date with SEO news such as Google algorithm updates and monitored Twitter for trending topics relevant to our clients.


Social Media Intern

Fashion First Hand

Jun 2013 - Aug 2013
  • Tasks included updating the FFH Twitter account, engaging with possible target groups such as fashion bloggers and retweeting tweets relevant to the careers and fashion industry. Also using tools like Hootsuite to schedule tweets and live tweeting during talks also occurred. I would often promote the upcoming talks while mentioning the guest accounts. I would share the online content created after the talks (such as posts and or online recordings). I also created the #FFH, #FFHguest and #FFHtalk hashtags.


Social Media Manager

Fashion Scout

Jun 2011 - Aug 2011
  • I attended to Fashion Scout’s social platforms for a period of two months. These platforms included Facebook, Tumblr, Twitter and Blogger. During this time I contributed to the blog and editing other pieces of writing. As well as integrating information and blog posts between all the social media platforms, I became Social Media Manger during London Fashion Week; working with the Blog Editor and various contributors on content for the blog.


Intern & Work Experience

The National Art Library

Jul 2009 - Jul 2009
  • This role required working on the counter, helping members of the library with enquires, helping members of the public register, retrieving books and sorting out paperwork. It also required correcting and updating paperwork, directing people to other areas in the museum and collection management: preserving and shelving the books.



Digital Media

University of Brighton

Aug 2009 - Jun 2013
  • I am a graduate with a (2:1) BA Digital Media degree. My modules included: Project Management, Digital Marketing, Marketing Applications, Visual Design, 3D Graphics, Video/Audio Production, Usability Evaluation, Web Design and Intellectual Property Law.