Debra Edwards
Available

Debra Edwards

Product ManagerSt Albans AL3, UK
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Debra Edwards
Available

Debra Edwards

Product ManagerSt Albans AL3, UK
About me
• Ex-McDonald’s group product manager with 8 years of experience in leading product teams to develop strategies and plans and to execute change through Agile and waterfall methodologies • Strong skills in product portfolio management, product innovation, strategy execution, leading organisational transformations and talent development. Experienced in the restaurant industry and retail technologies • Proficient in large-scaled environments, with multimillion GBP global projects, multinational and cross-cultural collaborations, large site estates (1,400 restaurants) and high transaction volumes • Seeking opportunities to learn and grow as a product leader with a creative team that is using technology to solve big and challenging problems
Work history
    McDonald's logo
    McDonald's logo
    Group Product Manager - InnovationMcDonald's
     - London, United KingdomFull Time
    • Established the first dedicated Agile Scrum squad for the UK&I technology department. Teamed with the Innovation Hub business team to deliver innovative tech solutions for live restaurant trials and experiments • Delivered over 30 prototypes, MVPs, learning pilots and fixes, testing impacts on themes of reduced operational complexity, step-changing sustainability, improved speed of service and customer experience • Partnered with business teams and suppliers to conduct market analysis to identify opportunities for product innovations and optimisations • Seeded Scrum practices to the greater department through training, knowledge share and targeted collaborations, helping to introduce Agile behaviours throughout the organisation • Guided a multi-disciplinary team of 6-8 through discovery (using design-thinking methods) and backlog refinement • Led the team in continuous learning and improvement, resulting in an 8% reduction in the 3-month cycle time • Devised product objectives and success criteria in collaboration with tech and business teams and suppliers • Promoted transparency in metrics and KPIs to drive business growth and customer experience improvements • Introduced the reporting and dashboard tool Screenful to streamline team and stakeholder communication, decreasing admin time by 4-6 hours per sprint • Collaborated and negotiated with diverse groups such as executives, directors, managers, suppliers, corporate teams, business teams (e.g., restaurant operations, Accounts, Communications) and other IT teams (Test, Architecture, Data, engineers etc) • Engaged with customers and end-users to understand wants and needs through interviews, observation, and surveys • Leveraged tools such as Trello, Jira, and Miro to provide transparent views on progress
    McDonald's logo
    McDonald's logo
    Group Product Manager - Retail TechnologiesMcDonald's
     - London, United KingdomFull Time
    • Expanded, nurtured and led teams of 7-10 product managers, project managers and technical analysts to orchestrate the strategies of key B2B systems for 1,400 UK&I restaurants. Resulted in increases in sales, customer satisfaction, order throughput and operational simplicity • Devised and launched the first product management strategy and delivery framework for the McDonald’s UK&I Product team and championed the ongoing maturity of the practice • Grew the talent pool by developing and coaching four direct reports to promotion • Created the first product portfolio governance body for restaurant operations-based products, resulting in justifiable decisions on investments and release sequencing • Created and aligned a portfolio of technology roadmaps to business plans, corporate and market strategies, and global technology standards. Managed a BAU (business of usual) budget of GBP 2 – 3M • Set the long-term strategic vision and plans for the product portfolio by partnering with department heads, cross-functional and corporate counterparts • Managed the life cycles of enterprise products including point-of-sale (POS), back-office applications, kitchen video systems, customer self-order kiosk software and home delivery technologies (SaaS) • Coordinated parallel streams of IT deliverables to achieve the successful reopening of business across UK&I during the COVID-19 crisis response and recovery • Implemented McDelivery (home delivery) SaaS technologies by integrating with both Uber Eats and Just Eat platforms and rolling out to 1,400 UK&I restaurants over 2 years
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Skills
  • Product Strategy
  • Product Innovation
  • Design Thinking
  • People Development
  • Stakeholder Management
  • Customer Analysis
  • Scrum
  • Product Roadmapping
  • B2B
  • Continuous Improvement
Education
    The Open University logo
    The Open University logo
    Master of Science in Technology ManagementThe Open University
    United Kingdom