I’m an experienced advertising, direct and content copywriter. Starting out in the days of real typesetting artwork studios, I've grown into the cataclysmic digital age we all live in today. I’m equally as comfortable creating award winning ideas, as I am at crafting long copy ads, thought-provoking blogs, or snappy social posts.
Work history
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Senior CopywriterMaher Bird Associates
- London, United KingdomFull Time
Being a fully integrated independent agency, MBA not only gave me opportunities to create inspiring campaigns for big brands such as O2, Everest, Investec, Guide Dogs, Avios, Mercedes-Benz, National Trust, Huffington Post, Embraer Executive Jets, Accor Hotels and loads more. It also meant I got to add a little flavour to my day with boutique clients such as Comte cheese.
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CopywriterPartners Andrew Aldridge
- London, United KingdomFull Time
Having outgrown the lovely big ship that was RAPP, I moved onto Personal, the then new responsive arm of WCRS. For a fledgling agency, Personal had some great brands including BMW, Abbey National, Barclays Global Investors and Early Learning Center to name but a few. And many campaigns being worked on in cahoots with WCRS. When Personal merged with Partners and took their place in the Engine Group in 2008, the client portfolio was overflowing with prestigious household names, including Vodafone, John Lewis and Rolls Royce.
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Skills
- Copywriting
- Marketing
- Ad Copywriting
- Social Media Marketing
- Brand Storytelling
- Sub-editing
- Digital Communications
- Social Media Advertising
- B2B B2C
- Brochure Copy
Awards
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Best use of Digital Media (High Value)The Institute of Direct & Digital Marketing (IDM)
O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.
A personalised holographic digital advisor was sent to each prospect. I wrote 50 bespoke scripts, enabling the hologram to speak to each about what O2 could do to specifically help their business.
The campaign achieved an 18% response rate in the first week, delivered an ROI of 13 and has already won 4 IPM awards including the Gold!J
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Best use of Direct MarketingJohn Caples Awards (United States)
Two awards for broadband company Wanadoo (now EE) for most effective use of direct response media. Oldies but goodies... both can be seen on my website - https://debsleighton.com