Having accumulated 23 years’ experience in the Technology sector working with and for some of the most significant brands in the industry, I’m now focusing on my passion for helping organisations get perspective on their marketing strategy. Working with clients and partners in the technology channel I’ve seen time and time again how organisations are founded with a clear idea of what great value they will deliver to their customers – but as they grow and evolve, adding new services and employees, that core message gets lost. That’s where I come in. Zebra Perspectives can very efficiently strip away the layers of politics, process and legacy to unlock your unique value add.
Once that core narrative is defined I’ll help you embed it into the whole organisation with additional services such as storytelling coaching and new joiner onboarding. Because clearly articulating a narrative is not just for the executives doing the big presentations, but also for every individual who represents your company every day.
My expertise includes agency-side PR and vendor-side marketing. I’ve developed and executed marketing campaigns; channel strategy, marketing and programmes; customer case studies; launches and events; and helped organisations with vendor/agency management.
Work history
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Commercial Marketing ManagerMicrosoft UK
- Reading, United KingdomFull Time
Variety of roles over the 10 years spanning channel and partner marketing and programmes, and finally commercial B2B marketing for Microsoft Azure
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Account DirectorWaggener Edstrom
- London, United KingdomFull Time
Business Unit team leader - responsible for Public Relations and Analyst Relations programmes for Microsoft product groups for the EMEA region, including managing relationship directly with US Headquarters. Included extensive international press and analyst event management.
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Skills
- Marketing
- Marketing Strategy
- Project Management
- Strategic Planning
- Channel Strategy
- Narrative
- Campagin Management