Delia Sofía Reyes is a multidisciplinary creative with experience in fashion, luxury, lifestyle, streetwear, arts, design, and sport. She specializes in creative concepting, integrated campaigns, digital storytelling, branded content, photo/video art direction, copywriting, insights, and strategy. Previously Creative Lead at Highsnobiety, Delia is working as a freelancer and consultant in Berlin and New York City. She holds a bachelor’s degree from Parsons School of Design.Locked Pro Plan feature
Available for freelance projects.
As Creative Lead of Highsnobiety's in-house brand studio, I was responsible for concepting, pitching and leading the creative development of content and campaigns for brands such as Burberry, Nike, Adidas, New Balance, Puma, and Asics. Key responsibilities: + Lead the development of high-level projects, creating concepts for digital video, photo content, branded editorial, experiential activations, print, OOH, collaborations, etc. + Dissected client briefs and leveraged audience, cultural and brand insights to develop custom creative proposals and multi-platform campaigns + Developed overarching creative vision and strategy, including art direction and narrative/tone + Collaborated with various internal teams such as project management, production, brand partnerships, editorial, events, and commerce to deliver the highest quality creative output within deadline and budget + Creative directed and oversaw execution of video and photo productions + Presented proposals and managed senior level clients
Innovated new brands, products and experiences.
Studied people and culture on behalf of brands.
Worked alongside pianists and poets.
Learned the fundamentals of brand strategy.
Wrote about the intersection of technology and the arts.
Helped brands communicate in new ways.