Delia Sofía Reyes

Freelance Creative Lead/Strategist

Level
Senior
Location
Berlin, Germany
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Delia Sofía Reyes is a multidisciplinary creative with experience in fashion, luxury, lifestyle, streetwear, arts, design, and sport. She specializes in creative concepting, integrated campaigns, digital storytelling, branded content, photo/video art direction, copywriting, insights, and strategy.  Previously Creative Lead at Highsnobiety, Delia is working as a freelancer and consultant in Berlin and New York City. She holds a bachelor’s degree from Parsons School of Design.

Locked Pro Plan feature

Skills

  • Creative Strategy
  • Copywriting
  • Art Direction
  • Experiential Activations
  • Branded Content
  • Brand Strategy
  • Creative Direction
  • Editorial Campaigns
  • Digital Campaigns
  • Consumer Research

People I’ve worked with

Companies I’ve worked with

  • VICE

    VICE

    • Publishing
  • Wieden+Kennedy

    Wieden+Kennedy

    • Advertising
  • Ogilvy

    Ogilvy

    • Advertising
  • HIGHSNOBIETY

    HIGHSNOBIETY

    • Publishing

Work history

Currently

Freelance Creative Lead/Strategist

Various - Nike, Highsnobiety, Sleek Magazine, etc.

Oct 2019
  • Berlin, Germany
  • Freelance
  • Available for freelance projects.

2019

Creative Lead

HIGHSNOBIETY

Aug 2017 - Oct 2019
  • Berlin, Germany
  • Full Time
  • As Creative Lead of Highsnobiety's in-house brand studio, I was responsible for concepting, pitching and leading the creative development of content and campaigns for brands such as Burberry, Nike, Adidas, New Balance, Puma, and Asics. Key responsibilities: + Lead the development of high-level projects, creating concepts for digital video, photo content, branded editorial, experiential activations, print, OOH, collaborations, etc. + Dissected client briefs and leveraged audience, cultural and brand insights to develop custom creative proposals and multi-platform campaigns + Developed overarching creative vision and strategy, including art direction and narrative/tone + Collaborated with various internal teams such as project management, production, brand partnerships, editorial, events, and commerce to deliver the highest quality creative output within deadline and budget + Creative directed and oversaw execution of video and photo productions + Presented proposals and managed senior level clients

2017

Creative Strategist

Redscout

Nov 2015 - May 2017
  • New York, United States
  • Full Time
  • Innovated new brands, products and experiences.

2015

Creative Strategist

Anomaly

Apr 2014 - Nov 2015
  • New York, United States
  • Full Time
  • Studied people and culture on behalf of brands.

2014

Creative Strategist/Writer

Wieden+Kennedy

Feb 2013 - Feb 2014
  • Portland, United States
  • Full Time
  • Worked alongside pianists and poets.

2013

Strategic Planner

Ogilvy

May 2012 - Jan 2013
  • New York, United States
  • Internship
  • Learned the fundamentals of brand strategy.

2014

Contributing Writer

VICE

Jan 2012 - May 2014
  • United States
  • Part Time
  • Wrote about the intersection of technology and the arts.

2012

Experiential Creative

Mother New York

May 2011 - Feb 2012
  • New York, United States
  • Internship
  • Helped brands communicate in new ways.

Education

2013

Bachelor's Degree in Design Strategy

Parsons The New School Of Design

Aug 2010 - Apr 2013
  • New York, United States

2009

Continuing Education in Art & Design, Graphic Design

Central Saint Martins (UAL)

May 2009 - Aug 2009
  • London, United Kingdom