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• Sending press release to publications and national media on behalf of large clients • Proactive networking with media companies and negotiation with journalists and bloggers in order to promote products to key customer groups • Organisation and oversight of promotional events, from inception to completion • Daily media coverage research & analysis, identifying references to client brands • Compilation and preparation of client reports based on media coverage • Develop and maintain a database of journalist contacts (“media-list”) and ensure continued strong relationships with key contacts • Providing support services to clients regarding social media integration • [Main clients: Godiva, Lizard Orchid, Aston Martin, Heartsease Farm]
• Involved in strategic consulting in brand identity, brand architecture and packaging within a highly respected global agency • As a project manager, responsibilities included initial and on-going consultancy and coordination with the clients and the creative team, including preparation of estimates, brief development, creation of worked project schedule, managing resources for deliverables, raising red flags and ensuring adherence to the approval process until the delivery of the final artwork • Acted as the point of contact for clients, maintaining strong relationships and that the process was organised efficiently Working closely with external teams to plan photo-shoots, booklets and artwork delivery • Participated in strategic planning and strategic methodology involving benchmarking, graphic codes and trends analysis leading to the creation of strategic recommendations such as conception of brand positioning, product innovation and creation of brand architectures including naming and storytelling • Determining design and creating opportunities based on previous planning stages • [Main clients: Mondelez (Philadelphia), LVMH (Krug), Perrier, Remy Cointreau]
Business Skills Operations Management Economics for Business Financial Accounting Marketing Principles Organisational Behaviour and Analysis Business Ethics Business Decision Making