About me
Art director and architect in the luxury fashion sector / PARIS FASHION WEEK. My work ranges from graphic design, visual identity, concept and art direction to retail design, experience, pop-ups, displays, set desgin and environments.
Available for freelance projects.
Projects
- Ralph & Russo AW16 Pop Up - Level Shoes District, Dubai MallSeptember 2016 Pop-Up display for the Dubai regional launch of the Ralph & Russo Autumn Winter 2016/2017 shoes collection. Bespoke display unit for shoes with 12 shelves at varying heights. Polished clear acrylic curved panels in a circular arrangement with rose gold plated stainless steel trims. Project Leader Concept design and development Technical drawings Production, sampling and installation management.
- Ralph & Russo AW16 Pop Up - Harrods Shoe HeavenAUGUST 2016 Pop-Up display for the launch of the Ralph & Russo Autumn Winter 2016/2017 accessories collection. Oversized diamond-shaped bespoke display unit featuring a secured display case on an angled mirror platform and a cascading wisteria flower arrangement. MDF in high gloss white finish, mirror, glass and rose gold plated steel detailing. Project Leader Concept design and development , technical drawings , production, sampling and installation management.
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Projects credited in
- Thickstrings Pictures X Penhalogin'sTo celebrate the launch of the latest instalment of the 'portraits collection' by Penhalogin's, ThickStrings Pictures was commissioned to create a series of jaw dropping 'stories in still life' telling the tale of 'The world According to Arthur'. Each of these images was hand built and designed by the ThickStrings team and photographed by the enormously talented head of photography Jack Farrell.
Work history
Creative Image Manager (Global)Penhaligon's
London, United KingdomFull Time
Art Director and Brand Guardian. Overseeing 360 visual image direction for Penhaligon's and L'Artisan Parfumeur brands, including campaigns, art direction, visual branding, print/digital and concepts for windows, pop-ups, brand experiences and events.
Leading a team of five.
Global Windows & VM DesignerPenhaligon's
- London, United KingdomFull Time
Lead Designer - Overseeing global window design concepts, pop-ups, events, brand activations, displays and POS material for Penhaligon's and L'Artisan Parfumeur brands. Concept and design development, art direction, production management.
Oversaw the creative, development and roll-out of the brand's first in-store AR experience. Concept design, storyboard/narrative, art direction and development management.
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Skills
- Art Direction
- Retail Design
- Concept Development
- Brand Creative Strategy
- Set Design
- 360 Campaigns
- Window Display
- Fashion Shows
- Team Management
- 3D Design
- Photoshoot Pre-production
- Post Production
- Event Design
- Creative Direction
Education
M.Arch Architecture (RIBA Part II)University of Westminster
- London, United Kingdom
- Architecture, Film and Narrative Spaces.
- Dissertation Title: Imagined Cityscapes: Le Corbusier and the Construction of the Parisian Mise-En-Scène from Appartement de Beistegui. (Distinction)
MA Interior DesignUniversity of Westminster
- London, United Kingdom
Retail Design and Rebranding: Flagships, Visual Branding and Promotional Displays.
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