Demetrius Williams is from East London and graduated with honours from the University of Westminster with a degree in English Literature and a postgraduate degree in English Literature. Having worked in various hands-on and creative roles in publishing, PR and eCommerce (fashion and beauty) for over 10 years, Demetrius has firmly established himself in digital marketing and specialises in copywriting, content marketing and SEO.
Demetrius works with retail technology businesses to help them bolster their organic traffic by crafting creative, search-optimised web and blog copy to increase their online visibility. He also writes across a range of subjects including culture, lifestyle, menswear, beauty, eCommerce, digital marketing, digital trends and technology.
Interests outside of work include plant-based cooking, yoga, long-distance running and taking the time to indulge in The Real Housewives franchise.
While he mainly specialises in writing engaging, well-thought-out copy in a variety of on- and offline formats, Demetrius also writes across a range of subjects including culture, lifestyle, menswear, beauty, eCommerce, digital marketing, digital trends and technology.
Interests outside of work include cooking, yoga, running and taking time to indulge in The Real Housewives franchise.
Projects
- Bowë SkincarePrior to the brand launching its first website, I worked directly with the brand owner and took the creative lead to fine-tune the brand tone of voice, craft the brand’s mission statement, write email copy, product descriptions and SEO-optimised website copy. I also developed a blogging strategy and edited the brand’s first press release.
Skills
- Copywriting
- SEO Copywriting
- Product Descriptions
- Email Copywriting
- Website Copywriting
- Blog Writing
- Article Writing
- Digital Marketing