About me

Visual communication design has always been a fascination of mine. It has given me the opportunities to explore fields within • graphic design • human behavioural analysis • trend research • spatial and interior design • art direction Driving my ambition to develop a career and expand my knowledge within the industry of communication design.

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Projects

• 2

  wånderFinal Major Project wånder is a project to search for an answer to achieve a shopping experience that can suit for new generation of customers. In order to provide such environment, wånder has focused on providing intimacy to one’s journey, by adopting certain characters from labyrinth. Also the journey is optimised for one to build their own relationship with the selected item; so that it is more memorable and unique to everyone. Also, this project is to find an answer for a new way of shoppi
• Branding / The Bikini ProjectThis project was to establish start-up brand’s visual identity. The work includes logo design, website design, packaging design, as well as overall consistent art direction for anything visual. https://thebikiniproject.co.uk
• K.GIN bottle design for Johann LaferThis project is to re-brand the extensive range of culinary products by German chef Johann Lafer, to make it more appealing to younger generation of consumers. It is currently live project, so only chosen few can be disclosed.

Work history

Junior Art DirectorGeometry Global
Mar 2019Seoul, South KoreaFull Time
Overall art direction / graphic design Concept and visual development Activation concept development Social media content curation Photoshoot direction Clients include : British American Tobacco (co:lab, glo, glo sens, glo hyper, glo pro,kent, dunhill), Colgate, Exxon Mobil, Snoopy Garden, Gore, Infiniti, Hill’s Pet
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Brand DesignerThe Bikini Project
Feb 2018 - Nov 2018London, United KingdomFreelance
• Consolidating brand’s visual identity • Logo, packaging, website, invoice design • Overall art direction • Photo shoot direction • Planning editorial photo shoot • Social media contents curating

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Skills

• Graphic Design
• Spatial Design
• Brand Design
• Concept Development
• Adobe Illustrator
• Adobe Indesign
• Art Direction
• Branding
• Adobe Suite

Education

BA (Hons) Creative Direction for Fashion London College of Fashion, UAL
Sep 2015 - Jun 2018London, United Kingdom
Specialised in communication design, including spatial design, branding, art direction, graphic design in conjunction of good understanding of human behaviour.
HE International Preparation for FashionLondon College of Fashion, UAL
Sep 2014 - Jun 2015London, United Kingdom