About me
Action driven strategic marketing professional with over 17 years experience developing and delivering go-to-market plans and category strategies for trend setting global brands across fashion, lifestyle, music, tech and hospitality. Impressive track record of significantly increasing brand strength and sustained territory and regional revenue growth. Passionate coach, collaborator and builder of diverse, high performing teams, blending an entrepreneurial spirit with expert knowledge of current corporate practices to deliver bold and innovative omni channel campaigns. Capitalizing on extensive experience of cross cultural consumer behaviour and all disciplines of the marketing mix to craft stories which capture the imagination, foster loyalty and deliver commercial return.
Work history
Marketing & Communications Director, EuropeSoho House & Co
Berlin, GermanyFull Time
Energy & Chuck Taylor Marketing Director, EMEAConverse
- Amsterdam, NetherlandsFull Time
Established a new business function, defining the structural framework for strategic planning, distribution and investment for Converse’s pinnacle product line and collaboration launches.
Drove EMEA launch strategy from brief to street for Converse x JW Anderson, Converse One Star Hotel, Converse x MadeMe, Patta and Slam Jam Milan, resulting in + 110% Instagram brand mentions YOY.
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Skills
- Brand Creative Strategy
- Entertainment
- Product Marketing
- Brand Building
- Leadership
- Media Communication
- Retail Marketing
- PR
- Digital Campaigns
- Marketing Analytics
Education
S
S
BA(Hons) Arts ManagementSouth Bank University
- London, United Kingdom
Awards
Music Week AwardMusic Week
Best brand partnershipY
Y
Youth 100 AwardYouth 100
Fashion Brand of the Year+ Show more