Denisse Ariana Pérez

Denisse Ariana Pérez

Copywriter and Photographer/DirectorBarcelona, Spain
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Camila Sofía Nieto
Mina Demiroren
Alizee Verstraeten
Denisse Ariana Pérez

Denisse Ariana Pérez

Copywriter and Photographer/DirectorBarcelona, Spain
About me
A verbal/visual being. Observing human beings for almost three decades.
  • "Albinism, Albinism"
    "Albinism, Albinism"“Albinism, Albinism” is an ongoing photographic project. The series is meant to capture the beauty of boys born with albinism - an absence of pigmentation in the eyes and skin and hair. It is meant to create awareness through beauty, highlighting its subjects rather than portraying them as victims.  The first edition of the series was shot in Tanzania, a country with a history of violence, murder and segregation against albinos. The second edition of the series was shot in Uganda, a country whe
  • Fuck Fast Fashion
    Fuck Fast FashionSustainable clothing brand ASKET wanted to make a big statement to call out the fast fashion industry for its contribution to hyper-consumption and environmentally unfriendly practices. The medium to call out an entire industry on their irresponsible ways? A big and bold manifesto intentionally placed in the middle of one of Stockholm’s busiest shopping streets.
  • Democratize Creativity
    Democratize Creativity“Democratize Creativity: A Middle Finger in The Shape of Words to Whoever Told You That You Are Not Creative Enough” is half satire, half social observation. It is meant to make us laugh, reflect and rethink about creativity, the creative industry and humanity as a whole. To better encapsulate the ethos of this literary piece, I shall leave you with its blurb: “This book is a verbal middle finger to whoever decided to split humanity into “creatives” and “non-creatives.” To the archaic, geriat
  • "Q&A - Q for Queer, A for Africa - A Visual Celebration of LGBTQI+ People Throughout Africa"
    "Q&A - Q for Queer, A for Africa - A Visual Celebration of LGBTQI+ People Throughout Africa"recently embarked on a journey to photograph LGBTQI+ people living in different corners of the African continent. My main purpose with this series was not to portray African queer people in a victimised or somber light like they usually are portrayed in most media. Instead, I wanted to celebrate and empower them through portraits that were more artistic, abstract and intimate. I’ve consciously taken on a personal mission to use photography to highlight the beauty of Afro-communities and other ma
  • Bank of Americans
    Bank of AmericansExhibition for San Francisco Design Week 2016 What if Bank of America were Scandinavian? Prior to the 2016 American presidential elections the term Scandinavian had exited American mouths during that year more than it had in the past... well, ever. Thanks to Bernie Sanders its Google search count was considerably off the roof and its search results now expanded beyond images of beautifully crafted Danish furniture or very functional Ikea shelves. One could argue that Sanders singlehandedly made “Scandinavian”, the lexical revival of the season –Thank you, Senator. But, how much did Americans actually know about Scandinavia? It is a region that is very upward, geographically, and very forward-pushing, technologically and socially. A place where innovation and equality already hold governmental seats and design potentially could, because that is how relevant it is to its people. Like our dear Senator pointed out, Scandinavia and America are pretty contrasting societies in terms of culture, but also when it comes to design. We thought, what if America and Scandinavia met and procreated? What would its offspring be? Its spawn, we named her California. California is technology and people focused, pro-public funding and design-driven. In the quest to visualize this thesis we decided to take an American icon and re-imagine it through Scandinavian eyes. Bank of America was founded by Italian immigrants as a bank meant for the people, so we decided to give it back to the people by changing its name to Bank of Americans. A nominal switch that would go from nationalist to people-ist. A very Scandinavian switch. After all, the people make the land, not the other way around. The gays, the homeless, the women, the immigrants, the atheists make the land. In order to highlight the people we used candid portraits of real American folk taken by Andre Wagner. We took the flag as a central symbol, because it felt like a natural choice and because there is no symbol more iconically American than that Star-Spangled Banner. We simplified the flag, again a very Scandinavian thing to do, by removing the stars. But, not solely for the sake of minimalism. By removing the stars, we remove the states, and by removing the states we remove borders. When you remove borders, you are left with people, people of all kinds and all creeds walking the same streets. Also, by removing the stars we remove the idea of “star treatment” since this would be a bank with equal treatment for all of its customers. The final result: Bank of Americans. A People-Spangled Banner, a starless equal bank.
  • Common Sans
    Common SansFull Project: The incessant influx of refugees flooding European coasts and boarders in the middle of 2015 escalated into an actual humanitarian crisis, one only preceded by that of the aftermath of WWII. Media channels were equally flooded with the word refugee, sometimes using it carelessly and often with a xenophobic undertone. This was an issue close to us and we wanted people to stop and think about the words they use. To think beyond the w
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Projects credited in
  • Championing Diversity: this Black History Month, meet 100 creatives inspiring change
    Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d
Work history
    PhotographerProbation Agency
    London, United KingdomFreelance
    Freelance Senior CreativeFreelance
    Copenhagen, DenmarkFreelance
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  • Creative Arts
  • Photography
  • Advertising Creative
  • Creative Workshops
  • Brand Content
  • Branding Strategy
  • Social Media
  • Content Development
  • Copywriting
  • Facilitating Workshops
    Interactive Art Direction Hyper Island Stockholm
     - Stockholm, Sweden
    BA Communication Studies and PRManhattanville College
     - United States
    Major in Comm. Studies and PR and Minors in Italian and German literature and photography.