An accomplished and high achieving Advertising and Marketing specialist with 14+ years’ experience of creating and delivering successful communications strategies for high-profile brands including PepsiCo, P&G, BMW, Michelin and McDonald’s. Proven track record of engaging with clients regarding ATL, BTL, and digital advertising, transcreation, localization and adaptation; brand positioning and brand design with expertise in managing social media campaigns.
Extensive experience in leading communication strategy, direction, planning, and decisions across high-profile accounts. Excellent communication, creativity and writing skills, with a proven ability to seize opportunities, whilst building long lasting trust, and mutual respect at all levels.
Work history
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Advertising Account DirectorVarious
London, United KingdomFull Time
• Engaged with multiple clients, created/delivered communications/advertising programs and ensured the profitability and growth of client accounts.
• Created and managed social media campaigns for London School of Makeup that supported events including London Fashion week.
• Advised the International Make-up Association regarding brand perception, website and communication strategy and subsequently presented solutions to move forward.
• Prepared articles twice monthly for Advantage Solicitors secured covered in high profile Turkish publications.
• Created/managed social media campaigns for Advantage Solicitors and Advantage Danismanlık that utilised Facebook, YouTube, Instagram and Twitter, tracked performance metrics and managed marketing across Paid, Owned and Earned channels.
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Advertising Account DirectorALICE BBDO
- Istanbul, TurkeyFull Time
• Managed a team of 2 Brand Managers, monitored performance and ensured the consistent achievement of business objectives across high-profile accounts including Lay’s (Walker’s), Cheetos, Ruffles, San Pellegrino, Acqua Panna and Perrier.
• Created and delivered multi-channel offline and online campaigns across Paid, Owned and Earned platforms for clients.
• Engaged with account teams in BBDO Russia and AMVBBDO London to prepare/deliver communication plans for PepsiCo brands across Greece, Poland, Hungary, Romania, Russia and the Baltics.
• Managed in-country agency agreements for PepsiCo brands including Lay’s, Cheetos, Ruffles and successfully negotiated preferential agency fees for each country/region.
• Maintained strong working relationships with trade, financial and consumer press.
• Prepared high-quality copy in the form press releases and storytelling programmes and statements.
• Utilised TV commercials and visuals production to successfully implement global strategies and plans of PepsiCo brands and ensured that content was adapted for each market/region.
• Managed transcreation, production and adaption for brands including P&G, PepsiCo and BMW.
• Identified and analysed sector needs, trends and opportunities to seize entry to potential new business.
• Delivered agency restructuring workshops that facilitated strategic account planning and supported the achievement of KPIs for clients.
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Skills
- Account Director
- Account Handler
- Budget Negotiation
- Budget Management
- Advertising Production
- Production Management
- Poject Management
- ATL Advertising
- Transcreation
- KPI Management
Education
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Bachelr of Arts Political Science and Public AdministrationUniversity of Hacettepe
Ankara, Turkey