Denny Tu

Head of Strategy & Planning, Brand & Creative

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  • LocationIsleworth, United Kingdom

Projects

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Do you really want to delete project Sky Arts 2016 Rebrand?

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Do you really want to delete project Sky Arts Rebrand 2015?

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Do you really want to delete project True Detective S2?

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Do you really want to delete project Penny Dreadful?

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Do you really want to delete project Lost - Programme Brand Identity?

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Do you really want to delete project National Geographic Films?

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Do you really want to delete project Spy - Campaign Launch?

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Do you really want to delete project Mooneboy - Campaign Launch?

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Do you really want to delete project Dracula - Campaign Launch?

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Do you really want to delete project Moonfleet - Campaign Launch?

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Do you really want to delete project Fleming - Campaign Launch?

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Do you really want to delete project Mooneboy - Season 2 Campaign Launch?

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Do you really want to delete project The West Wing - Main Title Sequence?

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Do you really want to delete project The Following - Campaign Launch?

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Do you really want to delete project The Tunnel - Campaign Launch?

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Do you really want to delete project Glee - Season 4 Launch Campaign?

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Do you really want to delete project Game of Thrones - Season 4 Launch Campaign?

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About me

 

Senior (15+ years) strategist and internationally experienced brand marketer with demonstrable success across complex propositions. Extensive experience in US & UK media markets, audience insight/planning, advertising, on-air/off-air marketing, channel brand positioning and strategy. With 31,000 employees and revenue of £11 billion, Sky is Europe's leading entertainment company, serving 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. Responsible for strategy & creative marketing effectiveness across Sky Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts), Sky Movies and the Sky Sports Portfolio (Sky Sports 1-5, Sky Sports F1). He sits on Sky's Creative Leadership Team & Sky's LGBT Programme Board. Looking to connect with great creatives, marketeers, agencies and strategists. - In June 2016, Denny Tu was recognised in The Financial Times inaugural 100 Leading Ethnic Minorities Power List which ranks executives in US and UK who have reached senior roles in business while also championing ethnic diversity and inclusion in the workplace. In February 2016, Denny ranked #9 in the Telegraph's Top 50 LGBT Executives List. The Financial Times has twice named him as one of the top 100 most influential, out LGBT business people in the world. He is profiled in Winq Magazine’s latest June/July issue. He speaks regularly on the topic of being LGBT in Media & Sport and serves as a mentor to emerging LGBT talent at Sky. He has served on the agency board for CTAM (Cable & Telecommunications Association for Marketing), is an active member of International Academy of Digital Arts & Sciences as well as holding a 3-year mentorship at the American Film Institute's Digital Content Lab. He has been recognized with marketing industry distinctions including Emmy, IPA, Telly, Cannes Lion, and D&AD.

Skills

 

  • Advertising
  • Brand Management
  • Brand Strategy
  • Strategic Planning
  • Consumer Behavior
  • Creative Strategy

Work history

Currently

Head of Strategy & Planning

Sky

May 2013
  • Responsible for creative strategy & campaign planning across major advertising channels (on-air promotions/off-air marketing/brand strategy) for Sky Sports, Sky Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts), and Sky Movies. Sit on creative senior leadership team, oversee 300+ person in-house agency.

2013

Deputy Head of Creative Strategy

Sky

May 2011 - May 2013

2011

Senior Strategist

Turquoise

Mar 2010 - Mar 2011

2010

Executive Producer

Red Bee Media

Sep 2009 - Sep 2010

2009

Senior Planner

Leo Burnett

Apr 2007 - Apr 2009

2007

Managing Director & SVP Creative Strategy

Autonomy

Mar 2000 - Mar 2007