About me
Denny Tu serves as the Global Chief Marketing Officer at IMAX (NYSE: IMAX). He leads the company's brand, film, exhibition, digital marketing teams, and IMAX Creative- IMAX's in-house creative agency. He is responsible for growing the IMAX® brand commercially across over 80 countries globally, ensuring partners and audiences embrace the power of The IMAX Experience®.
- IMAX senior management team
- Reset & transformed the global marketing function (3 months)
- Back-to-back record breaking years (2018/2019), including IMAX's highest-grossing year with more than $1.035 billion worldwide box office in 2019, driving #1 in market share
Specialities include pay/subscription marketing, legacy & disruptor brand turnarounds, customer acquisition lifecycle/retention, entertainment marketing (film, television), business transformation for media, technology, and entertainment brands.
He has held a number of executive marketing and creative roles in media & entertainment, previously serving as Head of Strategy, Brand & Creative at Sky, Europe’s largest entertainment company with 31,000+ employees, revenue of £13 billion, and 23 million customers across the UK, Ireland, Germany, Italy, and Austria.
Denny is a longtime advocate of diversity & inclusion in the corporate world. In June 2016, he was recognized in the Financial Times inaugural "100 Leading Ethnic Minorities Power List". In October 2016, he was published for the 3rd year by the Financial Times as one of the top 100 most influential, out LGBT business people in the world. He ranks #9 in The Telegraph’s most recent Top 50 LGBT Executives List and #75 in The Guardian’s Power Pride List.
He has served on the agency board for CTAM (Cable & Telecommunications Association for Marketing), is an active member of BAFTA & the International Academy of Digital Arts & Sciences as well as holding a 3-year mentorship at the American Film Institute's Digital Content Lab. He has been recognized with creative marketing industry distinctions including IPA, Telly, Cannes Lion, and D&AD awards.
A dual UK & US citizen, he serves on the Board of Trustees of Ditch The Label, Global Patron for London-based human rights charity Camden Forum and Advisory Board Member for The Economist's Pride & Prejudice Global Conference. He is now based in Los Angeles.
With 31,000 employees and revenue of £11 billion, Sky is Europe's leading entertainment company, serving 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland.
Responsible for strategy & creative marketing effectiveness across Sky Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts), Sky Movies and the Sky Sports Portfolio (Sky Sports 1-5, Sky Sports F1).
He sits on Sky's Creative Leadership Team & Sky's LGBT Programme Board.
Looking to connect with great creatives, marketeers, agencies and strategists.
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In June 2016, Denny Tu was recognised in The Financial Times inaugural 100 Leading Ethnic Minorities Power List which ranks executives in US and UK who have reached senior roles in business while also championing ethnic diversity and inclusion in the workplace. In February 2016, Denny ranked #9 in the Telegraph's Top 50 LGBT Executives List. The Financial Times has twice named him as one of the top 100 most influential, out LGBT business people in the world. He is profiled in Winq Magazine’s latest June/July issue. He speaks regularly on the topic of being LGBT in Media & Sport and serves as a mentor to emerging LGBT talent at Sky.
He has served on the agency board for CTAM (Cable & Telecommunications Association for Marketing), is an active member of International Academy of Digital Arts & Sciences as well as holding a 3-year mentorship at the American Film Institute's Digital Content Lab. He has been recognized with marketing industry distinctions including Emmy, IPA, Telly, Cannes Lion, and D&AD.
Projects credited in
- Sky Arts, Rebrand IndentsIn an identity refresh for the entertainment channel, MPC have worked with Sky on two 25” channel idents; ‘Dog’ and ‘Butterflies’ and a third, ‘Umbrellas’, is to follow.Sky Lead Design Director, Alex Haley said, “MPC's passion, expertise and willingness to go the extra mile on the Sky Arts rebrand has been second to none. At each stage of the project their attention to detail has elevated the work, creating an identity we are incredibly proud of.”
Work history
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Global CMOimax
Los Angeles, United StatesFull Time
Lead the IMAX global film marketing, brand marketing, exhibition strategy & marketing, research & insight, digital/social media, and IMAX Creative teams. Responsible for IMAX film marketing campaigns across a diverse global slate including Avengers: Infinity War, First Man, Mission Impossible: Fallout, Aquaman, Venom, Bohemian Rhapsody, Free Solo, Jurassic World: Fallen Kingdom, Fantastic Beasts 2, Alita Battle Angel, and Captain Marvel.
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios utilize IMAX theaters to connect with audiences in extraordinary ways.
IMAX is headquartered in New York, Toronto, Shanghai and Los Angeles, with additional offices in London, Dublin, and Tokyo. As of March 2020, there are 1,616 IMAX theaters operating in over 80 countries & territories around the world.
Head of Strategy & PlanningSky
Responsible for creative strategy & campaign planning across major advertising channels (on-air promotions/off-air marketing/brand strategy) for Sky Sports, Sky Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts), and Sky Movies. Sit on creative senior leadership team, oversee 300+ person in-house agency.
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Skills
- Advertising
- Brand Management
- Brand Strategy
- Strategic Planning
- Consumer Behavior
- Creative Strategy