Projects credited in
- Breitling – #SquadOnAMission Coffee Table BookSpring have been working as Breitling’s lead creative agency since the brand was taken over in 2017, producing their major campaigns and associated assets across TVC, print, OOH, digital activation, and more. The breadth of these campaigns – including the blockbuster Cinema Squad shot by the late Peter Lindbergh featuring Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu; the Surf Squad with world champion surfers Kelly Slater, Stephanie Gilmore and Sally Fitzgibbons; plus subsequent campa
- Calvin Klein JeansTHE CHALLENGE Reclaim Calvin Klein’s position as the original designer denim brand by disrupting the denim competitive landscape and exciting wholesalers, franchisee retailers, the press and consumers. THE IDEA Develop a new pioneering, interactive fit guide for Calvin Klein Jeans that could live both in-store and online. THE EXECUTION A shop-in-shop concept featuring 13 female and 9 male fits that are fully interactive across a Sumo table monitor, virtual mannequins and a wall and table zipper. The fully interactive guide was integrated across desktop, tablet and mobile, so an experience could start on one device and the transaction completed on another. THE RESULTS Beta testing began March 2014, global rollout begins September 2014.2
Work history
Creative Retoucher
London, United KingdomFull Time
F
F
Freelance PhotographerFreelance
London, United KingdomFreelance
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Skills
- 2 Animation
- Photography
- Retouching