Passionate marketing professional, with over 6+ years in freelance digital content creation, 2+ years in a corporate setting as a Digital Marketing Executive.
Extremely particular about attention to detail, hands-on with networking, presentations, video editing, visual mocks for social media and creative campaign strategy.
Embedding visual storytelling in all aspects of marketing is my core strength, be it luxury, beauty, events or B2B.
MSc in Marketing from University of Bath.
Marketing Portfolio:
https://bit.ly/devangichopraportfolio
Let's Connect!
https://www.linkedin.com/in/devangi-chopra/
Projects
- Shaadi by Marriott Social Media Campaign VideoCreated, conceptualised and produced a social media campaign video for the pre-buzz footage regarding Marriott Hotel's 'Shaadi By Marriott' Event. The video was meant to educate audiences about the wedding planning service by Courtyard by Marriott Hotel, and was also meant to capture the most aesthetic parts of the hotel for visual storytelling. Special thanks to their marketing head from Courtyard by Marriott Mumbai, India: Tarana Lalchandani, for reaching out and giving me this opportunity.
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Work history
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Social Media Student AmbassadorUniversity of Bath
Bath, United KingdomPart Time
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Digital Marketing ExecutiveAmigos Communications
- Mumbai, IndiaFull Time
• Social media content planning and pitching original campaign strategies for luxury Indian brands under the agency..
• Researched and analysed emerging trends, WGSN trend forecasts and keyword searched for hashtag optimisation.
• Copywriting for digital content, created brand specific collection notes and planned for weekly content calendars.
• Analysed social media insights, post scheduling, and frequently leveraged Meta ads.
• Community building prioritised; Increased online engagement by 30% via interactive giveaways, polls, contests, which in-turn lead to audience retention by 25%.
• Assisted on campaign shoots, fashion weeks and collection launch events to capture BTS or planned content.
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Skills
- Social Media Marketing
- Digital Marketing
- Content Creatiion
- Media Management
- Social Media Management
- Video Editing
- Photo Editing
- Campaign Strategy
- Studio Assistance
- Copywriting
Education
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MSc MarketingUniversity of Bath
Bath, United Kingdom
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BA (Hons) Fashion BusinessIstituto Marangoni
- Mumbai, India
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Awards
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Bath Professional Development AwardUniversity of Bath
Received the "Bath Professional Development Award" in recognition of my exceptional professional skills enhancement and extra-curricular activities 2023-2024, signed by our Dean of the School of Management and facilitated by our careers team. Truly grateful to have ended my MSc in Marketing, on such a wonderful note!Winner Of MARS 'Big Team Challenge'MARS
Was part of the winning team that presented an innovative solution as an impact communication strategy for MARS Wrigley! 😇✨🍫
The challenge was to come up with practical strategies on how to communicate those impacts (confidential information) mentioned in our brief to the public, whilst ensuring the brand values remained intact.
Truly grateful to have had this opportunity.