About me
I am a postgraduate student at the University of the Arts London majoring in Design for Art Direction. In addition, I have four years of practical work experience. I have a keen interest in brand strategy and rebranding. Brand strategy planning and design for two real projects, Beija and Tyson Music, was my experience in this area. My team and I have also designed our own online virtual brand.
My academic knowledge covers many areas including the use of digital software, interior design theory and practice, branding strategy, video filming, and production and my education has enabled me to achieve a high standard of analytical skills. My project experience has provided me with valuable knowledge in the area of brand strategy and design. I can bring to the table broad technical skills and a wealth of inspiration, as well as a skill base to adapt quickly to new technologies. I am a strong analytical problem solver that possesses communication skills with others. My ability to work on projects with teams and individuals has allowed me to consistently achieve goals.
Here is my portfolio link:
https://dihuang819.wixsite.com/portfolio
Work history
Art directorLondon College of Communication, UAL
- London, United KingdomFreelance
MA brief for Beija London
• Analysed the brand concept and positioning, completed the questionnaire, and interviewed 5 users in depth.
• Led and supervised the team through process planning, scheduling, and splitting tasks to achieve a 100% completion rate of work
• Re-planned space layout using AutoCAD and rendered space renderings using Sketchup and Photoshop
• Presented in front of an audience of 50 and received a positive feedback rate of 80%.
B
B
Interior deisgnerBaiduyijia Decoration Co., Ltd
- Chengdu, ChinaFull Time
• Responded quickly to client creative briefs and completed work with over 20 private
clients, maintaining a multiple revision rate of less than 20% on schemes.
• Utilized project management skills to work within budget and expected outcomes
• Independently complete 8 milestone presentations and follow up on project progress in a
timely manner.
• Maintain a keen awareness of the industry and monitor changing design trends. Achieved
a 90% client satisfaction rate and a 55% repeat rate.
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Skills
- Mandarin Chinese
- Autodesk CAD
- Sketchup 3D
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere
- Cinema 4D
- Microsoft Officce
Education
MAUniversity of The Arts London (UAL)
London, United Kingdom
Major: Design for art direction
• Course rep (2021-2022)
B
B
Pre Master DegreeBirmingham City University
Birmingham, United Kingdom
Major: design and visualization
Overall average mark: A
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