About me

dianababei.com A well-rounded marketing, design and communications professional with over 7 years of in-house and agency experience across Europe, APAC and the US. Knows the ins and outs of start-up life and loves to think outside of the box to find smart solutions to tricky problems. Get in touch if you want to chat all things wellness, community, art/design and technology, or need help on a project that spans across any of these areas.

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Work history

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Head of Marketing & CommunicationsHaikuJAM
Jul 2017 - Jul 2020Mumbai, IndiaFull Time
HaikuJAM is a wellbeing-enhancing mobile game where 1M+ strangers write poems together. The start-up has raised $5M from international VCs and has been featured in Vice, The New York Times, The Guardian, Forbes and others. • Worked across product and marketing to drive user acquisition, engagement and retention, leading to 10X user growth across Asia, Europe and the US. • Responsible for devising a sustainable growth strategy on a tight budget, increasing organic to paid user acquisition split from 20%/80% to 50%/50% via product optimisations, performance marketing, social media, SEO, ASO, PR, events, partnerships and merchandise. • Developed and led the implementation of HaikuJAM’s new positioning, brand persona, voice and identity, transforming a confusing product into one that is fun, wholesome and relatable. • Hired, trained and managed marketing and design staff.
Senior Account ManagerSutton
May 2016 - May 2017Hong KongFull Time
Managed PR campaigns, press trips and VIP events for visual arts clients across UK, US, Europe and South America. Clients included Lisson Gallery (London), Dominique Lévy Gallery (London), Ny Carlsberg Glyptotek (Copenhagen), Pavilion of Turkey at the Venice Biennale (Venice/Istanbul), MANIFESTA 10 (Amsterdam/St Petersburg), SP Arte (São Paulo), UNSEEN Photo Fair (Amsterdam), amongst others.

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Skills

• Events
• Visual Arts
• Design
• Marketing Communications
• PR
• Strategy
• Branding
• Creative Direction
• Social Media
• Digital Marketing

Education

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BA (Hons) French and Art History with Year AbroadUniversity College London (UCL)
Sep 2010 - Sep 2014London, United Kingdom
Year abroad at Université Bordeaux III, France, 2012-2013. Specialising in contemporary art and French/Swiss cinema.