I focused my education and career on Marketing, Sales and Public Relations, which has fulfilled my desire to experience a wide variety of cultures, as well as to practice my foreign language skills. I am passionate about the importance of adapting marketing communications to cultural diversity in order to advance the commercial growth of the business. As an adaptable individual, with a curious spirit, I have a constant desire to learn. I am a lateral thinker, who remains organised and good humoured under pressure.
In this role, I was responsible for working together with the marketing manager and the wider project team to deliver all aspects of the marketing campaign for Hanson Wade events. During this time, I have also completed a comprehensive work flow manual for my role, and created a new online only event format. Digital marketing: Experienced at using marketing software such as Eloqua and Wordpress, and proficient in Google analytics and SEO Analysis: Delivered weekly analysis on email and website performance in terms of engagement levels and commercial results CRM: Proficient in using Salesforce and Eloqua Strategic thinking: Gained insight into marketing strategies, customer loyalty and retention Copywriting: Attended copywriting training sessions, and regularly edit and proof sales copy for all marketing channels Cross industry experience: Worked across Life Sciences, HR, Insurance and Oil & Gas International experience: Worked across events in Europe, UK, American and Latin America
I began my career in Hanson Wade by joining the sales team where I worked and regularly achieved my personal sales targets. Bilingual sales skills: Gained experience working across very distinct portfolios Results driven: Exceeded standard KPIs and participated in the audience curation and quality delivery of international events Sales professionalism: Attended weekly training classes, which have enhanced my skills in sales and business communication and have had a great effect on my personal development
Working on the agency side, in this role I learnt a lot about how promotional activities can be used to drive increased engagement in customer behaviour and successful project delivery Industry insight: Conducted press coverage research on client current requests Communication skills: Contacted designers and models at London Fashion Week Finalised the project by reaching excellent social media coverage Strategic thinking: Participated in daily meetings of account teams on different strategy approaches for client projects
Media insight: Participated in the creation of press releases and edited press documents Industry insight: Supported event production, such as a product presentation of Alessi and an antiques fair of Lapada Communication and organisational skills: Updated the company’s extensive media database, by getting in touch with all client contacts, editing their information and conducting research on websites such as Gorkana or Reed
Achieved grade: 2:1 (Upper Second)