Projects credited in
- Empowering Cancer Survivors Around the WorldWalgreens Boots Alliance (WBA) purpose is to help people live healthier and happier lives around the world. And for the past 20 years, through its businesses -- Boots UK, Boots Ireland, Alliance Healthcare and Walgreens—WBA has sought to create innovative and meaningful support for cancer patients and their loved ones every moment of their journey.
- Flawless over 40Perfect your base, brows and B-E-A-yootiful lips to create a glamorous, party-ready look whatever your age. Find out how to best banish wrinkles with our flawless over 40 make-up look and shop for the featured items below.1
Work history
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Senior Creative ManagerWalgreens Boots Alliance
London, United KingdomFull Time
-Strategically partnered with senior business leaders to plan and develop campaigns for different areas of business as SME on creative outlets and best practices. Achieved excellent client feedback and grew the level of projects briefed into our agency style team, becoming the highest grossing team in the agency
-Led a full transformation of the video & photography team after inheriting a burnt-out department with inadequate tools and limited support
-Worked with C-suite executives developing WBA’s brand storytelling strategy for CSR and employer branding content, leading to a corporate rebrand of WBA
-Art directed and oversaw the production and post-production of all projects across design, video and photography; working on delivery alongside the team hands-on when workload required it
- Heavily supported PR campaigns for Boots, Alphega and Alliance Healthcare, especially during the challenging COVID-19 period, advising on storytelling best practices and suitable formats to achieve high media penetration
Producer/DirectorQVC UK
- London, United KingdomFull Time
-Pitched, produced, directed and delivered 360 campaigns for QVC’s TV channels, digital, social media and printed advertising focusing on QVC’s most reputable partners: Liz Earle, Paul Costello, Ruth Langsford, Amanda Holden and Ben De Lisi, as well as key campaigns such as Summer Fashion and Tili
-Introduced new best practices by integrating past performance analysis and focus group research into campaign development and also having robust de-briefs and wash-up sessions
-Sourced talent and crew bringing new contacts and suppliers into the business
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Education
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Digital Film ProductionUniversity of Worcester
- Worcester, United Kingdom