Freelance jobs have included: book cover and layout design for Lonely Planet, University of Westminster Press, Duckworth Publishers, LSE Press, Punk Publishing (Cool Camping), The National Forest Company and Explore Books; various marketing collateral (print and digital) for Aspire Marketing, Bright Bee Comms, Travel PR, The British Guild of Travel Writers and Hamilton PR among.
I was responsible for creating a wide range of print and digital marketing materials – including social media assets, posters, flyers, fundraising packs, digital downloads – to support a growing literacy charity. This was a part-time, in-house role.
I was responsible for commissioning and briefing freelance designers, photographers and illustrators, design for print (book covers, internal pages, house ads, marketing materials), digital design (app. wireframing and development, eBook and digital asset creation), presenting design concepts to sales and marketing teams and taking in feedback, initial design concepts for new book layouts/liaising with editorial teams, pre-press, retouching, colour proofing, using CMS.
As a result of my years working as a travel photographer, I was increasingly asked to write alongside my images. I didn't feel I had enough knowledge or critical thinking skills to really call myself a writer so I decided to embark on a master's degree. I wanted to have a knowledge base from which to draw a standpoint and opinion which would inform both my photography and writing. In the era of climate change, an academic grounding in environmental matters is applicable to all industries and it is invaluable to my work as a a designer, too. My thesis topic is about responsible photography and image use in the UK travel press.
I specialised in graphic design.