Work history
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Visual designer & art directorAmazon Fashion
London, United KingdomFull Time
Art director/Visual designer:
- Collaboration with the content team on the production of Prime Wardrobe – Influenced & advised on the visual concept
aesthetics – Responsible for the placements of all digital assets & across devices – wireframe creation - co-direction on set advising on the best practices & image selection. Designed for 2 markets.
- Leading & collaborating with developers on the implementation of a CMS for responsive design template creation – Testing,
advising & implementing features to make the tool efficient, user-friendly, practical & flexible. The aim was to change a lengthy process & cut in half the design production & site merch work. Template creation for the CMS & brainstorm on features for future automation which would save even more time. Achievement, business exposure & other teams using it.
- Leading & creation of Prime now Fashion campaign across markets EU5, creation of the wireframe & visual concept,
art directing on set to elevate the visual standards for the product selection. Manage the product selection, the mark-ups for retouching, the design creation & delivery.
- Leading & creation of Sale campaigns across markets EU8, supervision on AB testing, creation of style guides used across
various businesses in Amazon – wireframe creation & art directing on set to elevate the visual standards for the product selection. Manage the product selection, the mark-ups for retouching, the design creation & delivery.
- Collaboration with Senior producer on video shoots, Bra Guide project, wireframe creation, conveying ideas for video concepts & limitations, model selection, manage the post-production mark-ups, etc. hiring an illustrator for the project, developing & guiding the illustrations to match the concept, designed & successfully assembled the page will all the elements for the go live.
- Leading & creation of the visual assets across markets EU5 & channels for Fashion & jewellery on various displays online
and offline/print, magazine ad, PR, social, responsive across devices, wireframe creation, collaboration with VM on the product selection, creation of a visual concept for shoots, art directing shoots, props preparation & collaborating with a stylist & photographer, Manage the mark-ups for retouching, the design creation & delivery.
- Built relationships with higher management & various teams to improve collaboration & skills sharing.
- Leading the collaboration with copywriters on translations & localisation for campaign designs & improved the quality control of copy delivery
- Developed & designed widgets for internal use, meetings, conferences & internal software
Brand collaboration design :
- Leading & creation of visual assets across markets EU5 & channels for brand collaboration projects such as Ted Baker,
M &S, Bulova, Asics, Tumi, Benetton, Solange, Georg Jensen x Amazon on various displays online
and offline/print, magazine ad, PR, social, responsive across devices, wireframe creation, collaboration with the head of jewellery & watches & the creative director on the concept & the product selection, creation of a visual concept for shoots, art directing shoots, props preparation & collaborating with a stylist & photographer, Manage the mark-ups for retouching, the design creation & delivery.
Management :
- Lead & mentor designers for design localisation across EU5 markets – manage their workload, guide & advise on the best practices, listen, help them with problem solving, ask & give feedback for improvements. Achievement, design improved & working more efficiently.
Skills
- Visual Design
- Art Direction
- French Language
- Language Spanish
- Brazilian Portuguese
- Enligh Language
- Digital Desgin
- Adobe Create Suite
- Html
- CSS