About me
A digital marketing professional with strong leadership skills, particularly competent in strategic planning and project management that bring both the creative vision and brand strategy to life. With a joint experience from a client and brand perspective, I ensure a companies’ digital presence is compelling, engaging and consistent. I have an excellent grasp of different cultures and the idiosyncrasies of working environments such as Consumer Goods, Contemporary Art and E-Commerce.
Work history
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Digital Project ManagerArtBet Limited
London, United KingdomFull Time
Responsibilities:
- Liaise with the app & performance marketing team to optimise the mobile app.
Oversee the improvement of the UI, adapting functionalities to exceed the business plan requirements, focusing on speed and efficiency.
Develop a visual, online/offline brand identity for the company across the website and social media presence.
Achievements:
- Delivered the mobile app in V1, launched on both Apple & Google Play store.
- Developed AB tests aimed at optimising ASO and paid acquisition ads.
- Analysed the current and historical results and improved KPI's.
- Established ArtBet as a company and legal entity, consulting with legal and tax counsel on optimal corporate structure.
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Senior Account Executivekin + carta connect
- London, United KingdomFull Time
Responsibilities:
• Key point of contact for major accounts; Unilever, NSPCC, Childline & TSB.
• Delivered robust proposals & statement of works, ensuring client expectations and requirements are met.
• Oversaw end-to-end management and delivery of campaigns; managing larger deliverables and supporting coordination across multiple agencies.
• Notable projects include: NSPCC’s – Letter from Santa, EpiServer Upgrade, Unilever.com – Home Page Refresh, Foods Innovation, Power of U.
• Improved the budget approval process for clients with the finance team.
• Managed Jira across multiple sites.
Achievements:
• Built strong relationships with individuals at all levels of the organisation fostering strong cross-functional teamwork.
• Led global award-winning campaigns delivered on Unilever.com.
• Grew NSPCC’s pipeline forecasting by 78% within one year.
• Created clear templates in accordance to client requirements to help guide brands on how to submit technical and creative requests.
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